27 May 2018

a new yorker moves to los angeles

Yesterday, my old friend Merrill and I were hiking the Canyon Drive trail and she asked me what’s changed for me since I’ve moved from New York. We talk about New York a lot, she and I, because we’re from the city and we often romanticize the place we used to know growing up in the…

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25 May 2018

when your book is your fortress

Books have always saved me; they’ve been my constant, a comfort when life is intent on repeatedly punching me in the face. When I was small, I carried a book bag heavy with overdue paperbacks and I would stack the books high on my desk so as to shield my face. I spent much of…

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25 May 2018

the ultimate comfort food: cheesy beef pasta

If I had one weakness (well, I have many, but I digress), it’s this pasta. I found the original recipe on Tastemade and it reminded me of the old-school Hamburger Helper I used to eat when I was a kid, but all dressed up. I futzed with the original quite a bit to suit my…

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25 May 2018

no clones required

You don’t have to be everywhere in social media to make your mark. When I was working in a fancy social media agency, we had clients who could afford a team to manage all their social platforms. We built content strategies, staged photo shoots, launched shiny campaigns that got covered in the trades, mapped out…

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18 Jun 2017

sausage and fennel rigatoni (gluten + dairy-free)

  Last night, I spent time with new friends who probably love food more than I do. They’re all about the hunt. Forget the fancy pants, reservations-only eateries, they’re more into the hidden gems–L.A. institutions and incredible Korean BBQ in strip malls. Yesterday, we feasted on Greek food that was full of flavor and low…

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15 Jun 2017

the best roasted chicken you’ll ever make

  It’s been a while since I’ve blogged. Candidly, I started to resent putting myself out there so publicly, feeling odd when strangers seemed to think they know me based on what I chose to share online. I won’t return to this space daily or share to the degree of intimacy to which you’d grown…

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01 Apr 2017

spring reading list

I haven’t been to this space in a while because for the past year or so I’ve lived much of my private life offline. There’s something strange that happens when people read your words for years and feel like they know you (in an edited way because they come to know you by what you…

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27 Feb 2017

picture ted bundy with a whisk and a head of red hair

When you ask me what influenced the creation of a novel about intergenerational mental illness and abuse, our sexist perception of the “good girl”, and the lengths children will go to forge a family, I offer this…influence doesn’t have a single point of origin. https://www.youtube.com/watch?v=VVV3XeAevc8&feature=player_embedded   1. Listening to Ted Bundy for two days in…

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10 Feb 2017

when you’re the shiny new thing for sale

“The only thing you’ve got in this world is what you can sell.” ― Arthur Miller, Death of a Salesman There she goes in her threadbare Willy Loman suit, hocking her life like it’s a vacuum cleaner she’s desperate to unload. The clock ticks, tick tock, tick tock, and she’s got quotas to fill. So…

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02 Feb 2017

the flaw of love

Last year, I sent my father a text: I think, I just might, end my life. I sent another: I’m sad. All the time. I can’t go outside because the sun hurts my eyes. The winter sun was an assault, I longed for New York and its palette of stormy greys, because the act of…

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Instagram

  • So...apparently I’m writing a new book. It’s interesting (or odd, depending on your view) that new work comes in my darker moments. I started my last book after I had a breakdown from a job (and sociopathic boss) that was killing me. I was in Biarritz when I started what would become my second book, which is darker than my first book.
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This time, I’m toying with what happens when you climb out of the dark (my first two never got to that place). The book is titled The Only Possible and it centers on the close friendship between two broken women who are climbing out of their familial and person wreckage. This might be the first long work that ends with hope. I have this marker for myself, which is totally arbitrary. If I get to 50 good pages, the book is real.
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I’m at 52, so I suppose this thing is real. Light in the dark and like that.
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A brief thank you to the people who’ve been there for me these past few weeks. The ones who haven’t ignored or muted my posts—you are true friends and allies. Thank you for your friendship and kindness. I don’t give my heart and trust to many people for these obvious reasons, but I’m grateful to those that have it.
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#amwriting #risingtidesociety #thehustle #novelwriting #writersofig
  • Come, have a seat. Settle in with some tea and read all the incredible articles I’ve been sharing on @medium. From step-by-step tutorials on going Live and a blueprint for launching products online to personal essays, you’ve got the whole kit and caboodle. Hit up the link in profile to get the goods.
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#beingboss #risingtidesociety #marketingdigital #marketingstrategy #femtrepreneur #thehustle #brandstrategist #livestream #goinglive #digitalmarketing
  • Can we talk?
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I think it’s important to learn from the experiences we’re desperate to forget. Some of my greatest teachings come from working with terrible clients and sociopathic bosses. I wrote about this on medium (@felsull) and I’d love for to check it out, clap, and share.
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But remember this. Don’t let anyone define your worth. Only you have the right to that math. No one deserves to be yelled at. No one deserves verbal abuse. No one deserves to hear that they’re worthless, stupid, or an idiot. You are the guardian of your worth.
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Constructive feedback is a valuable tool, but it doesn’t define you as a person. We will fail. We’ll botch a job or make mistakes. Value comes from learning from the missteps, in creating systems and processes for yourself that reduces the likeliness of that mistake from happening again. Your worth is not the measure of your failures, but how you’ve rebounded from them. How you’ve grown professionally AND personally. It’s about you standing up in the wreckage and saying, okay, let’s keep going.
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Your worth is not bound to your work product — it’s defined by all the things that make you, you.
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#bizadvice #entrepreneur #freelancingadvice #thehustle #badclients
  • This morning, I finished all my deliverables for two of my biggest projects this year. I can’t believe I got it all done!!! Save for two client calls today, I plan to spend the day supine and watching horror movies. #yassssss #brandstrategist #marketingstrategy
  • I used to be this intense person and I assure you this is not a compliment. I went at everything so hard. I worked through pain and exhaustion. I cleaved to velocity — a body in motion stays in motion and like that. Force = mass x acceleration and like that. I placed more value on outcomes than inputs. I cared about what people thought of me and wanted to please everyone at the expense of my well-being. I placed an unhealthy level of emphasis on amassing a large collection of people in my life more than cultivating richer relationships with a handful. I pursued things at the expense of the quiet nobility of living an honest, full life.
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My wake-up call was a phonebook packed with numbers but no one to call when I was breaking. What changed during that dark time was this: I began to live small and this is, I assure you, is a good thing.
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Small isn’t a pejorative. It’s about getting surgical about the people and things that inhabit your life. Cut the barnacles. Eliminate that which is extraneous and unnecessary. Don’t settle for common or this is how it’s always been done. Small is about the amount of noise you allow in. It’s about making the choices that won’t please the majority of people, but you end up pleasing yourself. It’s the difference between living in a mansion and creating a house that is a home. Fewer, better are words whose meaning has shifted for you. They are words of wealth. And more suddenly feels like a burden.
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For those who suffer from depression, meds and therapy simply level the playing field. They elevate you from negative integers to zero. It’s easier to build from zero than from mounting losses. Meds and therapy don’t create shiny, happy people. There are days that are dark and tough and what’s allowed me to function during that time is the concept of living simply and small.
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#realtalk #depression #productivity #entrepreneurlife #thehustle #risingtidesociety #mentalhealth #selfcare
  • Yesterday, I finished up a 138-page tactical marketing plan along with a 27-slide summary deck. I felt like I climbed Everest and had some coconut ice cream to celebrate. Today, I’m hitting the ground running with a coffee and a sweet pick-me-up. Who’s ready for today?
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#coffeegram #thehustle #clementinedaily #risingtidesociety #entrepreneur #brandstrategist #marketingconsultant #chocolatelover
  • Here’s the thing: life is messy. We are flawed by design. Being authentic and real is about appreciating all aspects of yourself and your business. It’s about weathering the tough moments with grace and setting a path and example for others who are standing alongside you in the struggle. It’s about acknowledging and learning from your shortcomings and blind spots. It’s about saying, you’re right. I fucked up. Here’s how I’m going to make amends. There’s nobility in leading an honest life and being the kind of person who is unabashed, shamelessly you.
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Whether you’re a business of two or two hundred—using plastic tactics to market yourself and your business is a surefire way to start the clock on your expiration date. I’m in the midst of creating a seven-day challenge on real and practical tips on marketing yourself whether you’re fresh out of school and looking for a job or you want to switch careers or you’re in the nascent stages of starting your own business.
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Why me? I’ve been in marketing for nearly two decades. Ive built business and the brands of F500 companies. I’ve had career changes and side hustles. And I actually know what I’m talking about (don’t be swayed by these IG “business coaches” who have zero marketing or work experience).
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Why? People have developed allergies to bullshit. People can see right through duplicity, and there’s always a non-smarmy option hovering in view. In my weekly newsletter, I’m sharing  five simple ways to market yourself without being a large-scale douche. Link in profile to subscribe. .
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#risingtidesociety #marketingtips #thehustle #brandstrategist #brandidentity #entrepreneur #beingboss
  • Phoebe & Kate just got a little refresh! Check me out at http://www.phoebeandkate.com.
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#brandstrategist #marketingstrategy #thehustle #wednesdayvibes

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