About

I published my first poem when I was six and I’ve been telling stories ever since.

Consider me the Jill of all trades: As a results-driven consumer marketer for two decades, I’ve transformed large corporations, non-profits, and start-ups in the digital space by merging what consumers want with smart data and compelling stories. At the core, I’m a creative who builds and grows brands and businesses. In the past decade, I’ve brought creative, jargon-free solutions to 60+ leading global brands in beauty, fashion, luxury, retail, CPG, and pharma. Most recently, I grew a small social agency from $1MM to $20MM in revenue in 3.5 years. Past clients include Target, Sears, Mattel, Proactiv, MAC Cosmetics, Aveda, Calvin Klein, Banana Republic, Novartis, and Gap Foundation.

After 17 years of being chained to a desk and a laptop, I embarked on a freelance career, working with a broad range of clients across industry sectors. Not only have I deployed efficient organizational practices and marketing strategies for clients such as Panasonic, IHOP, Applebee’s, TRIA, and MRM McCann, I’ve developed brand communication guidelines for clients such as Northwestern Mutual and LUUUP. For over a year, I planned, managed, and executed all the creative content for De’Longhi North America–from which my photography was showcased in global tradeshows. Cool, right? Pretty awesome for someone who picked up a camera and took pictures because I REALLY love food. At the end of the day, I’m here to listen to my clients and solve their problems without going grey in the process.

When I’m not building brands and restructuring teams, I’m eating cheesy pasta. I’ve had two critically-acclaimed books published over the past decade, as well as dozens of essays and short stories, and in a previous life, I launched a non-profit to aid economically disadvantaged women in Brooklyn, published a critically-acclaimed literary magazine, Small Spiral Notebook, and owned/operated an online luxury resale company. As you can see, I don’t like sitting still and I’m a believer in the side hustle.

I hold degrees from Fordham and Columbia University. Portfolio available upon request.

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  • Do the thing that chills you down to the bone. I’ve been thinking about time a lot, as well as ambition.
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When I was young, I was hungry. I was aggressive and relentlessly ambitious to the point of being myopic. I had to prove something to the world, myself, perhaps my mother, and I needed to collect these totems or the signifiers of success.
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But there comes a point when you shift from desiring success to significance. The shift is imperceptible, but it happens because you start to be aware of time and the fact that you have fewer years ahead than behind. That realization is potent and frightening because death takes it all, strips us of ourselves and we return to that from which we’ve come. We can’t cart along our trophies and bank accounts and handbags to the afterlife. Those things have been reduced to dust and they no longer have any meaning.
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You start thinking about time and its value. Am I squandering it? Investing in it? Living it? Breathing through it.
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I’m frightened of death and the irony that I wanted to take my own life two years ago doesn’t escape me. I don’t have faith that could hold my hand and guide me through and out of the dark. I simply believe there’s nothing and this life is the one true thing I know of.
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Suddenly success morphs into significance because you start to do the math and wonder what you’ve done in this one beautiful life that will leave its mark. Maybe we’ll all be forgotten. Maybe we’ll leave indelible prints that linger. I don’t know.
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What I do know is that the definition of success is elusive. Just when you think you have it, it changes form. And the things I wanted five, ten years ago aren’t that which I desire now. There’s want, but it’s a different kind of want. There’s the want of designing a life that’s conscious, graceful, impactful, curiosity-driven, and remarkable.
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I sat down with a peer today and she trusted me as a marketer, and as someone at her level who could lend perspective. She has the tools, it’s just a matter of me being her guide and telling her that she alone can grant herself permission to shift her business and change her life.
  • When you’re trying to get WORK done and your pet is back on their bullshit.
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Who has a little one (pet, baby, cactus) they play with during the day to keep sane?
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#catstagram #tabbycat #thehustleisreal #freelancer #mondaymotivation #femtrepreneur #hussy #hussycats #imtryingtowork
  • My mother had died a year ago and this wasn’t about her. My pain exceeded her. I was in new terrain — a dark country to which I’d emigrated yet it was foreign to me. This wasn’t like the darkness of before, this was a fresh hurt. A ground that had given way beneath my feet and the fall felt bottomless. There existed no end to it. There was only the enormity of the hurt and its persistence. I woke to it. I carried the weight of it. I fell asleep to it. Even now I couldn’t meet my friend in the day because the light had become an assault.
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You don’t understand, I said. This is constant. Again with the blank stare. The discomfort and confusion. I had created a ripple, a disturbance in one place. I was no longer the fun friend who cracked jokes and entertained her for years. I had become something other.
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All I wanted was for her, for anyone, to say: I love you. I’m here for you. Tell me, what can I do?
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Have you thought about going back to yoga? she asked, signaling for the check. This is just a slump. You’ll snap out of it. You’ll see.
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It was if a curtain had fallen over our table and the room had gone black.
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I wrote about depression. HIT THE LINK IN PROFILE AND CLAP YOUR HEART OUT.
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#realtalk #depression #mentalhealth #femtrepreneur #entrepreneur #ladyboss #tbt #reallife #risingtidesociety #thehustle
  • ‪BIG NEWS. I’m piloting a 6-week group coaching course that covers how to validate your business concept and model, build your brand (story, positioning, benefits, message, voice and tone) and find/connect with your ideal customer.
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While there's a lot of garbage and woo phonies out there, I'm serving up the real deal. Who am I? I've published two books, built a $20MM company, and have worked with world-class brands and brilliant start-ups. I know how to tell stories.
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So, I'm launching a course that will focus on how to:
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🎈Define your brand and difference.
🎈Create a voice and style that's all your own--in everything from your writing to your fonts and photography.
🎈Get laser-focused on who your customer is and how to go after them.
🎈Write copy that puts your customer's heart on pause.
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If you're a small business owner or freelancer building their business or looking to build (or re-invent) your career through your brand, this is for you. This is for people who are tired of jargon and want the answers they need in plain old English. This is for people who are tired of the disappointing free downloads and courses taught by people who haven't achieved what they're hocking. This is for people who don't want to just color outside of the lines but want to torch the damn coloring book.
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Beta @ $1500. Weekly live sessions, hot seats, Slack group, weekly challenges, worksheets, tutorials. Ping me if you’re interested. contact@phoebeandkate.co
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#onlinecoaching #onlineclasses #brandstrategy #brandstrategist #thehustle #femtrepreneur #girlboss #marketing #storyteller #groupclass #wednesdaywisdom
  • What a magical, yummy time at @smorgasburgla. The vibe is SO different from NY. Fewer chef personalities. More home cooks and small businesses. Incredible ethnic food and such a cool energy all around.
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#weekendvibes #sundayfunday #smorgasburg #foodporn #foodstagram #food52 #instayum #tacos #arepas
  • Part of being a consultant is self-care. Now this isn’t about fancy candles and spending piles of money. This is about managing stress, anxiety, and the crippling self doubt we feel when we go at it alone.
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My self-care is all about meditation, medication, yoga, walking to clear my head and get the creative juices flowing, not taking on crazy clients, saying no, having me time and doing the thing that gives me calm—cook.
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For years I published a food blog, lovelifeeat.com where I documented thousands of dishes I made, baked, and ate.
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While I’m no longer feeling the blogging vibe and I had to hock the fancy camera, I’m back to cooking yummy food.
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And eating it, natch.
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What’s your self-care regimen?
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#clementinedaily #delish #eeeeats #eeeeeats #weekendvibes #sundayfunday #food52 #food52 #foodstagram #healthyeats #selfcare #thehustleisreal #femaleentrepreneur #instayum #yahoofood #buzzfeedfood #eatingwell #storyteller
  • I used to be a woman who did things. I was a doer, a maker, a builder, and then I was a woman who stared at a wall. I’d become an abandoned construction site, in a constant state of disrepair. The hammers grew heavy. The cement cooled. The nails dulled and rusted brown. And then I woke up from staring at a wall and looked around and nothing felt familiar. I forgot the blueprint and all my plans. What was that building, that woman, supposed to be? For miles, all I could see was the semblance of something, a stack of bricks, a room incomplete. What was supposed to be here? I kept asking myself. ✨

I put on my shirt and shoes and try to walk myself back to the woman I used to be. And watching myself get cut and bruised in the process. But I’m used to this, I think, passing time tending to my wounds. ✨

How do I go back to building when the tools feel heavy in my hands? ✨

How did I get here? ✨

I look at pictures for clues. In 2002, I started an online literary magazine because none of the cool kids would publish my work. My writing was too raw, dark, and messy for print. I wasn’t cool enough, connected enough, or willing to kiss the right ass.
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I’ve always been more of a kicker than a kisser.
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The journal was beautiful, smart, and cultivated a following enough to get the attention of The New York Times, Poets & Writers, and The New Yorker. I was proud of the five years I devoted to the journal—how I built it on Moveable Type and then fought with the printer on proofs when I decided to launch an annual print edition.
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I don’t tell people about the times I’d hurl 40-pound boxes up and down streets. I don’t tell people about manning a table at a book fair knowing all the cool kids in publishing hate you because you upset the queen bee. And I definitely don’t tell people that I used to get stone-drunk at book parties because the idea of talking to the judgy smart set was unimaginable sober. Never do I talk about the hours spent sad and alone.
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.....read the rest on @medium. Link in profile.
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#quotestagram #risingtidesociety #realtalk #femaleentrepreneur #thehustle #friyay #weekendvibes #instagramisfake #ladyboss #girlboss #authorsofig #storyteller
  • The most advanced yogis aren’t the lithe Lululemon-clad women who kick up into handstand. We claim to be egoless, yet we grandstand our heel hitting wood while the motley lot peer up from their books and their phones, while we holds our breath for a moment before coming down. Our practice has begun because we’re able to hear the sound of a heel thumb against wood.
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This isn’t yoga to me, it’s showing off. Truly skilled practitioners settle into their breath because that is the most difficult thing one can do. That is the union: stillness and movement coalescing, folding in on itself like a note held too long, sorting itself out. When I started my practice in 2002 I was driven by ego; I regarded the asanas as a succession of poses I could master. Little did I realize that holding a Warrior pose would reduce me to a shaking mess. How could I know that my physical impairment — a shattered collarbone that never healed, only prevented one arm from growing, so I was left with one arm markedly longer than the other — would make many poses anatomically impossible?
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How I could know that it would take me seven years to sit still for 15 minutes?
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I hadn’t prepared myself for how my practice has shifted in the years since I’d left it. I practiced for 7 years, daily. I stopped and every attempt to start again has been a challenge.
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When I left NY, it occurred to me that I was going at life SO HARD. Everything was about killing it and crushing it and every violent metaphor you could muster. Then I got here, slowed down, and wanted to settle down.
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I’ve been in LA for nearly 3 years and I’ve finally returned to that mat. My body has changed. My ability to do certain poses has changed and I remind myself that I can’t compare my advanced before with this new after.
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I found a studio that’s a lot like the one I used to love, and my teacher told me that my practice is in me. The precision and attention are there, but the strength and prowess aren’t. I’m reminded of the meaning of yoga: union, and how my practice is a union of all my selves. The woman I used to be and the woman now. And the work is seeing the beauty between the two.

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