About

I published my first poem when I was six and I’ve been telling stories ever since.

Consider me the Jill of all trades: As a results-driven consumer marketer for two decades, I’ve transformed large corporations, non-profits, and start-ups in the digital space by merging what consumers want with smart data and compelling stories. At the core, I’m a creative who builds and grows brands and businesses. In the past decade, I’ve brought creative, jargon-free solutions to 60+ leading global brands in beauty, fashion, luxury, retail, CPG, and pharma. Most recently, I grew a small social agency from $1MM to $20MM in revenue in 3.5 years. Past clients include Target, Sears, Mattel, Proactiv, MAC Cosmetics, Aveda, Calvin Klein, Banana Republic, Novartis, and Gap Foundation.

After 17 years of being chained to a desk and a laptop, I embarked on a freelance career, working with a broad range of clients across industry sectors. Not only have I deployed efficient organizational practices and marketing strategies for clients such as Panasonic, IHOP, Applebee’s, TRIA, and MRM McCann, I’ve developed brand communication guidelines for clients such as Northwestern Mutual and LUUUP. For over a year, I planned, managed, and executed all the creative content for De’Longhi North America–from which my photography was showcased in global tradeshows. Cool, right? Pretty awesome for someone who picked up a camera and took pictures because I REALLY love food. At the end of the day, I’m here to listen to my clients and solve their problems without going grey in the process.

When I’m not building brands and restructuring teams, I’m eating cheesy pasta. I’ve had two critically-acclaimed books published over the past decade, as well as dozens of essays and short stories, and in a previous life, I launched a non-profit to aid economically disadvantaged women in Brooklyn, published a critically-acclaimed literary magazine, Small Spiral Notebook, and owned/operated an online luxury resale company. As you can see, I don’t like sitting still and I’m a believer in the side hustle.

I hold degrees from Fordham and Columbia University. Portfolio available upon request.

Instagram

  • I’m sharing a MONSTER how-to guide on influencer marketing campaigns and I get tactical. Curious? You know you are. Hit up that link in my bio.
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#howtoguide #influencermarketing #marketingstrategy #marketingdigital #getinvolved #wednesdaywisdom
  • When I was in Cape Town, I was supposed to have been making headway with my new book—the first story since I started my last novel in 2013 that’s excited me. All my books have been about familial, specifically maternal, discord. A mother and daughter never made whole. And this is the first story where parents don’t play a role. At the heart of the story is the friendship between two broken, flawed, and funny women who lean on one another to crawl out of darkness. It’s hard for me to write about love, but this, I think, is the closest I’ve come to it.
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I like these characters. I like imbuing my dark sense of humor into my work. I like leaning away from. The weight of language and literary fiction to tell a story as simply as possible. And believe me when I say that simplicity is fucking hard. Writing lean, impactful sentences are hard. Conveying so much in a small space feels, in a way, like poetry.
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I WAS supposed to have made headway, but that didn’t pan out and it’s okay because I was more focused in relaxing. I was more in awe of the landscape and people than I’d anticipated so all I wanted to do was be outside. Funny for someone who holes up in her Los Angeles apartment, but I digress.
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I’m back and the story is coming, albeit slowly, but it’s coming. There is a plot only I don’t know it completely yet. I know the ending—I can see it clearly—it’s just the path there is a little foggy.
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And this is the first book I’ve written that is more linear than anything I’ve written.
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I’m proud of this.
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And I’m trying not to think of the business of books. The chore of searching for a new agent after I fired my one of 20 years. The chore of overcoming my last book’s Bookscan numbers, the pitching and the selling. The fucking preening. I want none of it.
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So, for now, I just think about the work.
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#amwriting #books #authorsofinstagram authorsofig
  • Oh hey! The awesome people at @medium spiffed up some of my favorite pieces on freelancing and created a little home for them in their Collections. I write about all things freelancing—all the tactics, no of that vague crap. I give it ALL. Hit up the link in profile. 💙 #freelancing #beingboss
  • So...apparently I’m writing a new book. It’s interesting (or odd, depending on your view) that new work comes in my darker moments. I started my last book after I had a breakdown from a job (and sociopathic boss) that was killing me. I was in Biarritz when I started what would become my second book, which is darker than my first book.
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This time, I’m toying with what happens when you climb out of the dark (my first two never got to that place). The book is titled The Only Possible and it centers on the close friendship between two broken women who are climbing out of their familial and person wreckage. This might be the first long work that ends with hope. I have this marker for myself, which is totally arbitrary. If I get to 50 good pages, the book is real.
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I’m at 52, so I suppose this thing is real. Light in the dark and like that.
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A brief thank you to the people who’ve been there for me these past few weeks. The ones who haven’t ignored or muted my posts—you are true friends and allies. Thank you for your friendship and kindness. I don’t give my heart and trust to many people for these obvious reasons, but I’m grateful to those that have it.
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#amwriting #risingtidesociety #thehustle #novelwriting #writersofig
  • Come, have a seat. Settle in with some tea and read all the incredible articles I’ve been sharing on @medium. From step-by-step tutorials on going Live and a blueprint for launching products online to personal essays, you’ve got the whole kit and caboodle. Hit up the link in profile to get the goods.
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#beingboss #risingtidesociety #marketingdigital #marketingstrategy #femtrepreneur #thehustle #brandstrategist #livestream #goinglive #digitalmarketing
  • Can we talk?
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I think it’s important to learn from the experiences we’re desperate to forget. Some of my greatest teachings come from working with terrible clients and sociopathic bosses. I wrote about this on medium (@felsull) and I’d love for to check it out, clap, and share.
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But remember this. Don’t let anyone define your worth. Only you have the right to that math. No one deserves to be yelled at. No one deserves verbal abuse. No one deserves to hear that they’re worthless, stupid, or an idiot. You are the guardian of your worth.
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Constructive feedback is a valuable tool, but it doesn’t define you as a person. We will fail. We’ll botch a job or make mistakes. Value comes from learning from the missteps, in creating systems and processes for yourself that reduces the likeliness of that mistake from happening again. Your worth is not the measure of your failures, but how you’ve rebounded from them. How you’ve grown professionally AND personally. It’s about you standing up in the wreckage and saying, okay, let’s keep going.
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Your worth is not bound to your work product — it’s defined by all the things that make you, you.
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#bizadvice #entrepreneur #freelancingadvice #thehustle #badclients
  • This morning, I finished all my deliverables for two of my biggest projects this year. I can’t believe I got it all done!!! Save for two client calls today, I plan to spend the day supine and watching horror movies. #yassssss #brandstrategist #marketingstrategy
  • I used to be this intense person and I assure you this is not a compliment. I went at everything so hard. I worked through pain and exhaustion. I cleaved to velocity — a body in motion stays in motion and like that. Force = mass x acceleration and like that. I placed more value on outcomes than inputs. I cared about what people thought of me and wanted to please everyone at the expense of my well-being. I placed an unhealthy level of emphasis on amassing a large collection of people in my life more than cultivating richer relationships with a handful. I pursued things at the expense of the quiet nobility of living an honest, full life.
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My wake-up call was a phonebook packed with numbers but no one to call when I was breaking. What changed during that dark time was this: I began to live small and this is, I assure you, is a good thing.
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Small isn’t a pejorative. It’s about getting surgical about the people and things that inhabit your life. Cut the barnacles. Eliminate that which is extraneous and unnecessary. Don’t settle for common or this is how it’s always been done. Small is about the amount of noise you allow in. It’s about making the choices that won’t please the majority of people, but you end up pleasing yourself. It’s the difference between living in a mansion and creating a house that is a home. Fewer, better are words whose meaning has shifted for you. They are words of wealth. And more suddenly feels like a burden.
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For those who suffer from depression, meds and therapy simply level the playing field. They elevate you from negative integers to zero. It’s easier to build from zero than from mounting losses. Meds and therapy don’t create shiny, happy people. There are days that are dark and tough and what’s allowed me to function during that time is the concept of living simply and small.
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#realtalk #depression #productivity #entrepreneurlife #thehustle #risingtidesociety #mentalhealth #selfcare

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