25 May 2018

no clones required

Image credit: Unsplash

You don’t have to be everywhere in social media to make your mark.

When I was working in a fancy social media agency, we had clients who could afford a team to manage all their social platforms. We built content strategies, staged photo shoots, launched shiny campaigns that got covered in the trades, mapped out content calendars, and analyzed the performance of said content in excruciating detail. These were the kind of companies that were shelling out $10K/month minimum to be in the game.

But who’s rolling around with that kind of coin? Who has a team doing their bidding?

I can’t even get my cat to pose for pictures on Instagram. He pulls a Greta Garbo and shields his eyes with his paws as soon as I whip out my phone. Really, Felix? Really?

Even when my clients had big budgets I’d tell them that they didn’t need to be on every single platform in order to be successful. Rather, they needed to be playing where their customers played. And they needed to be present and serving at a level that makes their customers pause mid-swipe. My clients had to be surgical about understanding their customer in order to connect with them in a way that didn’t feel forced or phony. Don’t publish content for the sake of having something online, I’d say, which is the equivalent of opening your window every morning and screaming out into the street.

Everyone will think you’re fucking crazy, and if you live in New York people will simply shrug, pass you by, and eventually, tune you out.

Don’t listen to the Gary V minions. You don’t have to be the embodiment of spam to make your mark. You just have to pick one or two platforms and get good on them.

All the kids are chirping you have to go LIVE! In unison they shout, you have to have a Facebook group, a podcast, a newsletter, an Instagram pod, a retreat, a weekly Live, blah, blah, blah. YOU MUST DO ALL THE THINGS TO GET ALL THE MONIES.

I’m here to tell you that’s a pack of lies.

You don’t need to do all of the things, just some of the things.

First, start by assessing your brand and business. Are you selling physical products where images need to be at the fore? Or are you a novelist who wants to be read? Marry your product with you’re the behavior and habits of your intended audience. Then, evaluate what you’re best at and prioritize, based on your resources, time, and life, what platforms will make your work shine.

People who don’t know me have a perception that I’m extroverted, bombastic, and a worker of the room in real life when nothing could be further from the truth. I love writing. I love the barrier between self and others, which emboldens me in a way that connecting face-to-face can be sometimes challenging.

Writing is home to me and it’s been the way that I’ve sold myself for as long as I could remember. I compel people with words before they even meet me. Or I try to.

Facebook groups, retreats, Lives, and anything involving large groups of people give me anxiety on the level of vertigo, and I truly believe that if you suck at something, you’ll only shine a bright, glaring light on your suckage if you pursue that which puts your gifts in the dimmest light.

If video makes you want to hide under the covers, but you have physical products to sell, consider marrying your images with text that cultivates a relationship between you and your customer. It is possible to crawl before you leap.

I made a conscious decision for my business to let my writing lead the way. I can’t create beautiful Instagram stories or potent Pinterest boards, but I can tell you stories that carry a level of intimacy by way of your inbox. I can write medium essays that will inspire you to burn so bright you blast all the bulbs. And in true introvert fashion, I can start a podcast and a blog that puts my words out into the world in a way that’s thoughtful and deliberate.

Don’t put out anything less than extraordinary. Don’t put out anything that doesn’t move you. Don’t speak simply to make sounds. That’s how you’ll cut through the garbage and the noise because you’re being honest, compelling, and true.

Warmly, Felicia

This post originally appeared in my weekly newsletter. Each week, I send storytelling, marketing, and brand building advice, tips, and tutorials. Sign up here to get on my list

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  • We spend our time devoted to the periphery. If periphery was an altar trust that we’d all gather and worship. We cleave to the shiny objects that are social media, email, podcasting—we’re told we have to be diversified—at the expense of the one true thing you create. The thing by which you want to be known and remembered. We give equal (if not more) weight and devotion to that which surrounds our thing instead of getting laser-focused and refining our skills, being a student—all to keep getting better at the thing.
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Trust me, I want to do ALL THE THINGS. Now, I ask myself what portion of my day have I committed to being a better writer, a better storyteller and brand builder? Am I learning something new, regardless of how minor that something is? Or am I zeroing in on the things that are conduits and bridges to and from the work. You’ve created all these points of entry to a thing that isn’t as good as the vehicle that got them to the thing.
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Think about that. Prioritize. .
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#thursdaymotivation #freelance #freelancelife #femtrepreneur #beingboss #ladyboss #protip #beastudent
  • So, I fell down in the middle of the street while walking to an important meeting. I scraped up my knee pretty bad, but kept it moving, because I have a long-term play to earn as much as I can to move somewhere super remote and quiet by the end of the year.
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It’s weird to think that I’ve lived in NY for the first 39 years of my life, Los Angeles for the past four, but I’m watching old episodes of Shetland and wondering how I can get myself to a remote farmhouse, cabin, outhouse, etc. All I need is good WIFI for work.
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But an island in Scotland isn’t realistic, so I’m setting my sights closer to home, California. And I’ve got time to research, thankfully. .
Until then, I’ll keep plugging, keep writing, keep up with newly-revisited healthy habits.
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#freelance #freelancewriter #tuesdaymotivation #beingboss #bosslife
  • New post up on medium. Link in bio.
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“If I had my way, I’d never leave my house. My home is small, and I know every inch of it. An 800-square foot box with two windows, walls, and a doorbell that plays instrumental Julio Iglesias. Half the rooms are cloaked in effulgent light and the other a cool charcoal black. I’ve become fluent at oscillating between the two. I don’t even love the space in which I live, but I’m hard-pressed to leave it.”
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#authorsofig #authorsofinstagram #writing #weekendvibes #mediumstory #friyay #friyayvibes #novelplotting
  • I live in a city of four million people, which was a marked improvement from my home, New York, of eight million. I snapped this photo during my trip to Cape Town (488K people), and during that trip we traveled to towns of four thousand people and it was GLORIOUS.
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It’s bizarre that I’ve always been a city girl and all I want now is small. Quiet. Remote. I feel like my dad.
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I cracked my tooth on Friday (it’s all good—I got Percocet and a $3K bill), and it made me think that there’s so much I want to do, work-wise and artistically, but I’m always thinking about money. Years ago, I heard Paul Jarvis talk about reducing your expenses to feel richer. I know, captain  obvious, but it resonated with me on Friday while on Percocet.
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I’m considering another move when my lease is up to a small AF town in California not too far from the Redwoods and the ocean. I LOVE California, and I can’t imagine living anywhere else in the US. And I love the idea of FEWER people. Quiet to write. Maybe I can get a dog friend for my Felix! .
So, we’ll see. Does anyone here live in a remote or super small town? If so, what do you love about it?
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#sundayfunday #sundayvibes #weekendvibes #freelancing #authorsofig
  • My breaking point was over a hazelnut. A hazelnut that cracked my tooth at two-thirty this morning. Because I was stress-eating granola. But it was the three thousand dollar bill to fix said tooth that did me in. Only a few weeks before, a persistent ache in another tooth turned into a five-hour fiasco involving a dentist, an endodontist, a $5,000 bill and me texting a friend — while the fifth shot in my mouth was kicking in, and I was inhaling nitrous gas like a glass of water in the fucking Sahara — ARE YOU KIDDING ME WITH THIS BULLSHIT?
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My dentist tried to reassure me, after rejecting my pleas for a fifteen-year repayment plan, that this particular tooth had already booked a one-way ticket to a root canal, so I ended up saving $2,000! Oh, cool. So, instead of dropping ten grand on two teeth, I was only paying eight. Like I have eight thousand dollars just laying around, waiting to be flushed down the dental toilet. Apparently, the hazelnut was my salvation. I started laughing and continued laughing. For a while. To the point where everyone in the waiting room was uncomfortable.
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****I wrote about teeth, money, and debt in my latest medium post. Link in bio.*****
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#risingtidesociety #freelancing #freelancinglife #bosslife #bossbabe #beingboss #cashmoney #fuckstudentloans #femtrepreneur #realtalk
  • This is our one life. We love. We lose. We overcome. We break in ways we never thought possible. We climb, ravage, and wreck. While it’s possible that every story has been told, that knowledge doesn’t stop us from reading, watching, listening, and feeling. It doesn’t disconnect us from someone’s unique experience. Instead, we live for the retelling: how individuals bear that which is familiar or common, and how their singular experience feels fresh and new.
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Today, I wrote a tutorial about crafting plots. Instead of vivisecting plot arcs — because frankly, I’d rather gouge out my eyes with an acetylene torch — I invite you to consider three simple questions: what story will sustain your interest for 70,000 words? Can you commit to your story and the sequence of events that unfold for months or years of your life? Does your novel have the weight to capture and hold your reader until the end?
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This year, I’m committed to sharing what I know for FREE. I’ve got no classes to sell after this (I actually hate the idea of teaching writing; I’d rather be doing it), but lots of people have asked for the goods and I believe if you’ve got the skill and privilege, you should be sharing it.
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So, if you want to get your plot on (I am such a 40-something), hit up the link in my bio. If you like what you read, consider clapping (you can clap up to 50x on medium) and share it, so more people get the education love.
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#authorsofig #novel #howtowrite #authorsofinstagram #freelancewriter #novelplotting #mondaymotivation #risingtidesociety #writing #writingcommunity
  • Want to write a book? I'm sharing a six-part series in how to get the job done. The first two I'm previewing on Medium. Yesterday, I wrote about writing killer dialogue. Today, I'm sharing how to craft compelling characters. If you love what you read, consider sharing and clapping (more than once!). link in bio!
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Characters are delicious. When I was small, I didn’t have many friends, so I surrounded myself with books and my imagination. It’s a strange, magical thing to live your life inside your head, but this is what I did. Long, sultry summers formed a backdrop for one of the many worlds I’d created, complete with a cast of characters who felt so real you could touch them. This was more than inventing an imaginary friend or anthropomorphizing a stuffed bear; my characters were fully-formed people who had their own personalities, a particular way of talk, and facial features I’d cobbled together from television shows and magazines. They clasped pearls around their thin necks and wore sweaters and shoes made of silk and dyed blue. They were carriers of credit cards, plastic rectangular shapes I’d only seen on TV — a far cry from the crumpled bills and pennies we hoarded. My characters were breathing Frankensteins, only far less frightening. What made them real was they refused to follow a script — they rarely behaved the way I wanted them to.
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#howtowrite #writing #writingtips #characterdesign #authorsofinsta #authorsofinstagram #bookstagram #howtowriteabook #weekendvibes #sundayfunday
  • Want to write a book? I got you. Below is an excerpt from my latest medium piece—the first tutorial of six I’ll be sharing on writing mechanics. You’ll get the other 5 later this month if you’re on my email list. Link in profile!
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Denis Johnson once said that dialogue isn’t about what characters are saying, but what’s left unsaid. The leaner the dialogue, the bigger the bite. Darkness fell. The summer in 2005 was unseasonably chilly, and we wrapped ourselves in light jackets and thin cotton sweaters, watching the author of Jesus’ Sonchain-smoke and dole out advice with humor and humility. We were at a writer’s conference where we workshopped our stories during the day and mingled with boldfaced names in the evening. This would be the summer before I sold my first book and I was floored that my teacher at the time, Nick Flynn, found something honest and worthy in my essays that would become my memoir, The Sky Isn’t Visible From Here. Back then, I was painfully shy and prone to giving violently awkward first impressions, so instead of the cocktails and conversation, I chose to sit on the wet grass and listen to writers whom I admired. One evening, Denis Johnson gave a talk on dialogue.
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Dialogue is difficult. I often think of it as the power-lifter of novel writing because it has to operate successfully on several different levels. Not only does it have to move the story forward, convey information quickly, and grant narrative breathing space (because who wants to plow through pages without an exhale), but it also has to reveal core character truths. Dialogue delivers what narrative can’t — a voyeuristic, in-depth look into the minds of characters through what they say, and more importantly, what they chose not to disclose. Characters come to life when they speak. We visualize them as living, breathing people who have a particular way of talk, a specific view of the world and their place in it. While the author has dominion over the narrative, serving as your tour guide through the story, the dialogue serves as the wild card, the wrench that could usurp everything you’ve just read and what you’re about to read.
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#howtowrite #writing #writingtips #authorsofig

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