25 May 2018

no clones required

Image credit: Unsplash

You don’t have to be everywhere in social media to make your mark.

When I was working in a fancy social media agency, we had clients who could afford a team to manage all their social platforms. We built content strategies, staged photo shoots, launched shiny campaigns that got covered in the trades, mapped out content calendars, and analyzed the performance of said content in excruciating detail. These were the kind of companies that were shelling out $10K/month minimum to be in the game.

But who’s rolling around with that kind of coin? Who has a team doing their bidding?

I can’t even get my cat to pose for pictures on Instagram. He pulls a Greta Garbo and shields his eyes with his paws as soon as I whip out my phone. Really, Felix? Really?

Even when my clients had big budgets I’d tell them that they didn’t need to be on every single platform in order to be successful. Rather, they needed to be playing where their customers played. And they needed to be present and serving at a level that makes their customers pause mid-swipe. My clients had to be surgical about understanding their customer in order to connect with them in a way that didn’t feel forced or phony. Don’t publish content for the sake of having something online, I’d say, which is the equivalent of opening your window every morning and screaming out into the street.

Everyone will think you’re fucking crazy, and if you live in New York people will simply shrug, pass you by, and eventually, tune you out.

Don’t listen to the Gary V minions. You don’t have to be the embodiment of spam to make your mark. You just have to pick one or two platforms and get good on them.

All the kids are chirping you have to go LIVE! In unison they shout, you have to have a Facebook group, a podcast, a newsletter, an Instagram pod, a retreat, a weekly Live, blah, blah, blah. YOU MUST DO ALL THE THINGS TO GET ALL THE MONIES.

I’m here to tell you that’s a pack of lies.

You don’t need to do all of the things, just some of the things.

First, start by assessing your brand and business. Are you selling physical products where images need to be at the fore? Or are you a novelist who wants to be read? Marry your product with you’re the behavior and habits of your intended audience. Then, evaluate what you’re best at and prioritize, based on your resources, time, and life, what platforms will make your work shine.

People who don’t know me have a perception that I’m extroverted, bombastic, and a worker of the room in real life when nothing could be further from the truth. I love writing. I love the barrier between self and others, which emboldens me in a way that connecting face-to-face can be sometimes challenging.

Writing is home to me and it’s been the way that I’ve sold myself for as long as I could remember. I compel people with words before they even meet me. Or I try to.

Facebook groups, retreats, Lives, and anything involving large groups of people give me anxiety on the level of vertigo, and I truly believe that if you suck at something, you’ll only shine a bright, glaring light on your suckage if you pursue that which puts your gifts in the dimmest light.

If video makes you want to hide under the covers, but you have physical products to sell, consider marrying your images with text that cultivates a relationship between you and your customer. It is possible to crawl before you leap.

I made a conscious decision for my business to let my writing lead the way. I can’t create beautiful Instagram stories or potent Pinterest boards, but I can tell you stories that carry a level of intimacy by way of your inbox. I can write medium essays that will inspire you to burn so bright you blast all the bulbs. And in true introvert fashion, I can start a podcast and a blog that puts my words out into the world in a way that’s thoughtful and deliberate.

Don’t put out anything less than extraordinary. Don’t put out anything that doesn’t move you. Don’t speak simply to make sounds. That’s how you’ll cut through the garbage and the noise because you’re being honest, compelling, and true.

Warmly, Felicia

This post originally appeared in my weekly newsletter. Each week, I send storytelling, marketing, and brand building advice, tips, and tutorials. Sign up here to get on my list

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What I’m feeling this week:

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Instagram

  • I’m honestly crying tears of gratitude. I should tell you that I’m not a cryer. Unless it’s those Sarah McLachlan animal shelter commercials and then I’m a puddle. But I’m getting really excited about how this @medium series is coming together. I’ll probably top 50K words including the downloadable resources. And I’m even more humbled that my friend @lorissas (we’ve known one another since 2002 and we’ve worked together since my book publishing days) created these gorgeous custom graphics. I really want my collection branded in the blues and to reflect my vibe as much as possible. I’m spending my own $ to license photography and illustrations.
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All because I’m really fucking tired of faux marketers who don’t know of what they teach. Or they teach what has worked for them, their blog or IG, which doesn’t necessarily translate to big brands. Then you have scammers who make it hard for the legit marketers who have to go through hoops because companies have gotten burned by incompetence.
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I also want to make use of my educational privilege. I went to an excellent private college and Ivy League graduate school. I had the privilege of working for brilliant marketers, from whom I learned everything I know. And I want to share that as much as possible. For free. This is my goal in 2019–create and share tons of pedagogical content. For free.
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I’m so excited!!!!! Shout out to @omgstephlol for believing in my vision and putting up with my craziness.
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#fuckfauxmarketers #makinguseofmyprivilege, #brandstrategy #marketing #marketingtips #strategy #thehustle #freelance
  • THIS WEEK. Well, let’s see... I wrote a total of 32K words, accepted an offer to be one of a few operating owners of a funded content start-up (no $ now but I think this will blow up), I had another interview with an agency in Philly and we talked money, balance, neuroscience and I like their vibe. I’m not moving cross country just yet so let’s all take a pause. I finished a good book, started another. Got my mammogram results back—no cancer! I got angry with my health insurance company like the rest of America. Part of me hopes I can get a full-time job so I can enjoy a consistent paycheck for a hot second. Celebrated a month off the sauce (let’s not get telenovela about this). I cleaned my house and burst into tears talking to my bankruptcy attorney because apparently no one cares that you’ve been making on-time payments for over a year and you’re going through a rough patch. It stormed and I loved it and prayed for more rain. It’s sunny now. I have a first line for a new chapter but I can’t write because all I’m thinking about is work and how I’ll make rent. But here it is: “Love in their home had become its own form of violence.”
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I met up with @bhatmon who always makes me smile and if I move back east she’ll be the one true thing I’ll miss. I listened to podcasts, read science articles, and wished that I could get a neuroscience degree but a kind reader pointed me in the direction of MIT’s free classes so I’m jazzed. I emailed a rescue service and filled out an adoption application but no one ever wrote my back so that made me sad.
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I have no idea how I’ll at for anything but I can’t freak out over that which I can’t control and like that. And love is kind of violent if you really get to thinking about it.
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I’m annoyed that I’ve lived get for over three years and I haven’t seen nearly enough. And on it goes.
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#weekendvibes #weeklyrecap #realtalk #instayum #thehustle #amwriting but am I?
  • Love can sometimes create its own form of emotional violence.
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I used to rummage through photos as a means of being cruel to myself. You used to be thin! You used to be slightly fashionable! You used to be disciplined! And as the edges softened, as your wont to do as you get older and let a lot of the hardness within you go, it occurred to me that the things I used to want and love were violent. I was ruthless to my body to get it to a certain shape instead of eating to sustain myself and moving to feel. I went at everything so hard! Then I worked all hours of the day and night until it made me literally sick. My hardness, my love and desire to look and be a certain way, was hurting me.
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Now. I’ve softened in all senses of the word. I’m calmer. I have a different (and healthier) view of my body and what it means to be beautiful, and I have strong boundaries that guard against the people with whom I work and the projects I’ve taken on. I’ve fired abusive clients. I make clear when and how I work. And I put me first. I have a lot of writing to do to make $ to pay rent this month but I rested yesterday because I need it. I didn’t realize how tiring writing could be when you’re doing it for 10-12 hours a day. Sometimes you need rest.
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Now, I look for pictures like this when I’m happy. When I’m laughing as feeling joyful and hopeful. Because I’m trying to be kinder to myself.
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#tuesdaymotivation #bekind #beingboss #boss #thehustle #amwriting
  • Writing exhausts you. So much so that, come evening, all you can do is stare blankly at a television screen. You can’t read because you can’t bear to see another word.
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I’ve been on a heater, writing for 10-12 hours for the past two days. I wake at four and start working at 4:30. It’s my best time. I’ve finished 3 of my 9 medium pieces and believe me when I say that teaching something, especially solely in written form, is a lot harder than I anticipated. But it’s work that gives me pride. Plus it’s a little money that goes towards paying my bills.
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Tomorrow is a call for a freelance strategy gig with a philly healthcare agency, more work, and possibly a delivery of fried chicken. Here’s hoping.
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#thehustle #amwriting #f52grams #clementinedaily #beingboss #thefreelancelife #freelancewriter #faceplant
  • #tbt of me sweating my ass off in S. Africa, wrinkles et all.
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In the midst of me having a two-day long rage blackout over my garbage $600/month healthcare that won’t even cover my MRI, I learned two exciting pieces of news.
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The medium series is a GO, you guys! I’m shaking with excitement because faux-marketer scam artists and their wack courses are a pandemic. They don’t have experience in what they’re selling. They haven’t achieved for others what they’re selling beyond their own channels. And they don’t actually understand what they’re selling. I can’t tell you how many lead magnets and PDFs I’ve downloaded and webinars I barely lived through where people didn’t even understand the basic principles of brand platform development. They got the terminology wrong. They got the process wrong. Data was non-existent. I was APPALLED at the AUDACITY of these dumb chumps. So I decided to create a FREE mini course that takes you through the full brand platform process. I’m publishing one overview (9K words), and 8 follow ups that flesh out the overview. You’ll get information in layman’s terms, complete with exercises and real-world examples. I’ll also be sharing a link when all of this is up where you can view all articles FOR FREE, bypassing the paywall. I’ll keep you posted on my progress. I didn’t realize how hard this would be, creating lessons that were instructive and easy to understand. I’m setting aside time to finish this while I do client work that pays the bills. I am happy medium is paying me, which is pretty awesome.
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This is the first in a series.
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The OTHER news is that I was offered operating ownership (not equity) in a content start-up that I truly believe will blow up like nitro, to quote Biggie. I love the company. I’d be working with hella smart people and my work would be advising on the brand, marketing and editorial. The offer took me by surprise and I was humbled and honored. While there’s no $ up front, the ownership really piques my interest. I can’t give any more details than that, but this is pretty cool.
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Now I will lie down. .
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#selfie #bignews #bignewscomingsoon #amwriting
  • Get ready for the magic, people. I’ll be back to sharing food posts in 2019!!! I just came back from an awesome party and I’m inspired and filled with so much energy.
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I’m planning a monster tutorial series (with graphics) on marketing strategy, brand development, and audience segmentation and I’m publishing this FREE on @medium. Don’t buy courses from scam artists who’ve never worked on real brands. I’ve got 20 years and I know what I’m talking about. I’m also considering in-person trainings at the corporate or individual level (not free). I don’t want to do courses as I teach best in front of people.
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I’m going to finish this book. I’m going to try to leave my house and network a little more with people I dig. And I’m trying to get to the East coast before March to see my peeps.
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And I’m going to fight for financial stability and be kind to myself!!
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Let’s do this!!! Tell me what you’re doing. And hey, if it’s surviving know that is an achievement in and of itself.
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#bigenergy #bigmagic #tuesdaymotivation #newyear #instayum #cannoli #bigplans #realshit #letsdothis
  • Instead I wrote SIXTY pieces, of which I’m so proud. I wrote over 200K words, which is like 3 books considering my last novel clicked in at 70K words. I feel good having written my way through some of my most darkest moments. Haven’t read my stuff? That’s sad for you, my friend. Resolve that by hitting the link in my profile. Also, big love to @omgstephlol. .
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#amwriting #weekendvibes #authorsofinstagram #medium #icantgoonillgoon #beckettquoteibviously
  • Merry Christmas to all you beautiful animals. I've had the great privilege to work with a lot of exceptional people this year. I've done some of the best work of my career and I'm grateful for the incredible clients, friends, peers, and mentors in my life. Happy Holidays! And here's to a rockstar 2019!
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#merrychristmas #christmaseve #blessup #2019 
#worlddominationtour

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