My friend Alexis is the epitome of awesome. She’s the kind of person you simply just want to be around. I knew Alexis in a former life as we worked together at an agency in New York, and we both found ourselves on the west coast, living by the beach and cultivating quiet and perspective. It’s wonderful to see your friends bloom, and Alexis is finally merging her two passions: beauty and philanthropy.
Recently, she launched her incredible venture, Random Acts of Lipstick focused on forward beauty and giving back. I asked her to write about the impetus of her venture and how she balances RAOL with her freelance life. I hope you love Alexis’s post as much as I adore her. –FS
After 10 years of working as a beauty editor in New York City, I began to explore different avenues for starting my own business. That venture, I decided, would be different than anything else that currently existed in the market. It would fuse my life experiences and passions in a unique way. But the when and the how remained question marks.
What I learned very quickly is that sometimes it takes an outside perspective to see your best self, and to identify the traits and strengths that define your character, ultimately leading to the most fitting business opportunity. And as this site’s founder helped to so beautifully pinpoint, in addition to having beauty expertise, I’ve made it a life’s mission to give back. Because as the great Dalai Lama XIV once said, “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.” And yes, charity work delivers a unique dose of fulfillment and perspective, so why not make that a part of my work focus, too?
It became a natural next step to tap the experience I’d acquired as an online editor to craft a site that combined my two passions, beauty and giving back. There I’d spotlight hair care, skin care, makeup, fragrance and nail polish brands that are doing really incredible things to change the world. Stories that often go untold from brands that many of us have stashed in our makeup bag right now. After much back and forth about the name (which was surprisingly hard to choose), I landed on Random Acts of Lipstick during a road trip with my parents. It was perfect for a site that’s bottom line was to encourage random acts of kindness through tangible beauty experiences.
Once the site was up and running the editorial direction became clearer and in a way built itself. Each week, I cover a “Product with Purpose.” It’s a single product that is in some way positively impacting communities. A portion of the proceeds could be donated to a charity or it could help raise awareness about an important cause in other ways. On Fridays, I’ll offer a “Feel Good Friday” post that recognizes influencers, brands, or entire product lines for their superpower efforts, too. To appeal to a retail audience, the shop sells a signature tote with the site’s logo emblazoned on the front. In keeping with my own mission, a portion of the proceeds from sales of the bag will go to an organization I’ve worked closely with for years, New Alternatives for Children.
In many ways I hope the site creates it’s own path and grows in directions based on user feedback, trends in the market, and new solutions to promote compassion. But as far as concrete plans go, I aspire to be the go-to spokesperson for beauty and caused-based partnerships and campaigns. I also want to be the go-to source for the best beauty brands that give back. And as I grow my feel-good marketplace, I want to be the go-to shopping experience for all buying needs that also have a giveback component.
Balancing a startup and a freelance/consulting career can be a challenge, but I’ve found that it’s important to stick to a routine and remain consistent in my workflow to get it all done. Surprisingly, my best work takes place at night and on the weekends so I get all my administrative work, meetings, and events out of the way during the day.
And since I never know when a new idea for a pitch or opening sentence for a story will strike, I keep a notebook or something to write on with me at all times. That goes for in my shower as well, where you’ll find waterproof AquaNotes to write down any ideas that arise while sudsing up.
The goal is to make Random Acts of Lipstick my primary job, but the bottom line is that if what I’ve built can put a smile on just one person’s face, can help one child avoid hunger, can help one family have access to clean water, my business plan will have succeeded.