30 Mar 2016

guest post: alexis farah, random acts of lipstick

AlexisFarah

My friend Alexis is the epitome of awesome. She’s the kind of person you simply just want to be around. I knew Alexis in a former life as we worked together at an agency in New York, and we both found ourselves on the west coast, living by the beach and cultivating quiet and perspective. It’s wonderful to see your friends bloom, and Alexis is finally merging her two passions: beauty and philanthropy. 

Recently, she launched her incredible venture, Random Acts of Lipstick focused on forward beauty and giving back. I asked her to write about the impetus of her venture and how she balances RAOL with her freelance life. I hope you love Alexis’s post as much as I adore her. –FS

 

After 10 years of working as a beauty editor in New York City, I began to explore different avenues for starting my own business. That venture, I decided, would be different than anything else that currently existed in the market. It would fuse my life experiences and passions in a unique way. But the when and the how remained question marks.

What I learned very quickly is that sometimes it takes an outside perspective to see your best self, and to identify the traits and strengths that define your character, ultimately leading to the most fitting business opportunity. And as this site’s founder helped to so beautifully pinpoint, in addition to having beauty expertise, I’ve made it a life’s mission to give back. Because as the great Dalai Lama XIV once said, “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.” And yes, charity work delivers a unique dose of fulfillment and perspective, so why not make that a part of my work focus, too?

It became a natural next step to tap the experience I’d acquired as an online editor to craft a site that combined my two passions, beauty and giving back. There I’d spotlight hair care, skin care, makeup, fragrance and nail polish brands that are doing really incredible things to change the world. Stories that often go untold from brands that many of us have stashed in our makeup bag right now. After much back and forth about the name (which was surprisingly hard to choose), I landed on Random Acts of Lipstick during a road trip with my parents. It was perfect for a site that’s bottom line was to encourage random acts of kindness through tangible beauty experiences.

Once the site was up and running the editorial direction became clearer and in a way built itself. Each week, I cover a “Product with Purpose.” It’s a single product that is in some way positively impacting communities. A portion of the proceeds could be donated to a charity or it could help raise awareness about an important cause in other ways. On Fridays, I’ll offer a “Feel Good Friday” post that recognizes influencers, brands, or entire product lines for their superpower efforts, too. To appeal to a retail audience, the shop sells a signature tote with the site’s logo emblazoned on the front. In keeping with my own mission, a portion of the proceeds from sales of the bag will go to an organization I’ve worked closely with for years, New Alternatives for Children.

In many ways I hope the site creates it’s own path and grows in directions based on user feedback, trends in the market, and new solutions to promote compassion. But as far as concrete plans go, I aspire to be the go-to spokesperson for beauty and caused-based partnerships and campaigns. I also want to be the go-to source for the best beauty brands that give back. And as I grow my feel-good marketplace, I want to be the go-to shopping experience for all buying needs that also have a giveback component.

Balancing a startup and a freelance/consulting career can be a challenge, but I’ve found that it’s important to stick to a routine and remain consistent in my workflow to get it all done. Surprisingly, my best work takes place at night and on the weekends so I get all my administrative work, meetings, and events out of the way during the day.

And since I never know when a new idea for a pitch or opening sentence for a story will strike, I keep a notebook or something to write on with me at all times. That goes for in my shower as well, where you’ll find waterproof AquaNotes to write down any ideas that arise while sudsing up.

The goal is to make Random Acts of Lipstick my primary job, but the bottom line is that if what I’ve built can put a smile on just one person’s face, can help one child avoid hunger, can help one family have access to clean water, my business plan will have succeeded.

Connect with Random Acts of Lipstick on Twitter and Instagram.

3 Comments

  1. Glad you shared this post. Very interesting and she sounds like an amazing young woman!

    Posted on 3.30.16 · Reply to comment
  2. Interesting!

    Best wishes to Alexis … She sounds like a special woman and a very special friend. 🙂

    Posted on 3.31.16 · Reply to comment

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  • I’m honestly crying tears of gratitude. I should tell you that I’m not a cryer. Unless it’s those Sarah McLachlan animal shelter commercials and then I’m a puddle. But I’m getting really excited about how this @medium series is coming together. I’ll probably top 50K words including the downloadable resources. And I’m even more humbled that my friend @lorissas (we’ve known one another since 2002 and we’ve worked together since my book publishing days) created these gorgeous custom graphics. I really want my collection branded in the blues and to reflect my vibe as much as possible. I’m spending my own $ to license photography and illustrations.
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All because I’m really fucking tired of faux marketers who don’t know of what they teach. Or they teach what has worked for them, their blog or IG, which doesn’t necessarily translate to big brands. Then you have scammers who make it hard for the legit marketers who have to go through hoops because companies have gotten burned by incompetence.
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I also want to make use of my educational privilege. I went to an excellent private college and Ivy League graduate school. I had the privilege of working for brilliant marketers, from whom I learned everything I know. And I want to share that as much as possible. For free. This is my goal in 2019–create and share tons of pedagogical content. For free.
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I’m so excited!!!!! Shout out to @omgstephlol for believing in my vision and putting up with my craziness.
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#fuckfauxmarketers #makinguseofmyprivilege, #brandstrategy #marketing #marketingtips #strategy #thehustle #freelance
  • THIS WEEK. Well, let’s see... I wrote a total of 32K words, accepted an offer to be one of a few operating owners of a funded content start-up (no $ now but I think this will blow up), I had another interview with an agency in Philly and we talked money, balance, neuroscience and I like their vibe. I’m not moving cross country just yet so let’s all take a pause. I finished a good book, started another. Got my mammogram results back—no cancer! I got angry with my health insurance company like the rest of America. Part of me hopes I can get a full-time job so I can enjoy a consistent paycheck for a hot second. Celebrated a month off the sauce (let’s not get telenovela about this). I cleaned my house and burst into tears talking to my bankruptcy attorney because apparently no one cares that you’ve been making on-time payments for over a year and you’re going through a rough patch. It stormed and I loved it and prayed for more rain. It’s sunny now. I have a first line for a new chapter but I can’t write because all I’m thinking about is work and how I’ll make rent. But here it is: “Love in their home had become its own form of violence.”
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I met up with @bhatmon who always makes me smile and if I move back east she’ll be the one true thing I’ll miss. I listened to podcasts, read science articles, and wished that I could get a neuroscience degree but a kind reader pointed me in the direction of MIT’s free classes so I’m jazzed. I emailed a rescue service and filled out an adoption application but no one ever wrote my back so that made me sad.
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I have no idea how I’ll at for anything but I can’t freak out over that which I can’t control and like that. And love is kind of violent if you really get to thinking about it.
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I’m annoyed that I’ve lived get for over three years and I haven’t seen nearly enough. And on it goes.
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#weekendvibes #weeklyrecap #realtalk #instayum #thehustle #amwriting but am I?
  • Love can sometimes create its own form of emotional violence.
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I used to rummage through photos as a means of being cruel to myself. You used to be thin! You used to be slightly fashionable! You used to be disciplined! And as the edges softened, as your wont to do as you get older and let a lot of the hardness within you go, it occurred to me that the things I used to want and love were violent. I was ruthless to my body to get it to a certain shape instead of eating to sustain myself and moving to feel. I went at everything so hard! Then I worked all hours of the day and night until it made me literally sick. My hardness, my love and desire to look and be a certain way, was hurting me.
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Now. I’ve softened in all senses of the word. I’m calmer. I have a different (and healthier) view of my body and what it means to be beautiful, and I have strong boundaries that guard against the people with whom I work and the projects I’ve taken on. I’ve fired abusive clients. I make clear when and how I work. And I put me first. I have a lot of writing to do to make $ to pay rent this month but I rested yesterday because I need it. I didn’t realize how tiring writing could be when you’re doing it for 10-12 hours a day. Sometimes you need rest.
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Now, I look for pictures like this when I’m happy. When I’m laughing as feeling joyful and hopeful. Because I’m trying to be kinder to myself.
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#tuesdaymotivation #bekind #beingboss #boss #thehustle #amwriting
  • Writing exhausts you. So much so that, come evening, all you can do is stare blankly at a television screen. You can’t read because you can’t bear to see another word.
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I’ve been on a heater, writing for 10-12 hours for the past two days. I wake at four and start working at 4:30. It’s my best time. I’ve finished 3 of my 9 medium pieces and believe me when I say that teaching something, especially solely in written form, is a lot harder than I anticipated. But it’s work that gives me pride. Plus it’s a little money that goes towards paying my bills.
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Tomorrow is a call for a freelance strategy gig with a philly healthcare agency, more work, and possibly a delivery of fried chicken. Here’s hoping.
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#thehustle #amwriting #f52grams #clementinedaily #beingboss #thefreelancelife #freelancewriter #faceplant
  • #tbt of me sweating my ass off in S. Africa, wrinkles et all.
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In the midst of me having a two-day long rage blackout over my garbage $600/month healthcare that won’t even cover my MRI, I learned two exciting pieces of news.
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The medium series is a GO, you guys! I’m shaking with excitement because faux-marketer scam artists and their wack courses are a pandemic. They don’t have experience in what they’re selling. They haven’t achieved for others what they’re selling beyond their own channels. And they don’t actually understand what they’re selling. I can’t tell you how many lead magnets and PDFs I’ve downloaded and webinars I barely lived through where people didn’t even understand the basic principles of brand platform development. They got the terminology wrong. They got the process wrong. Data was non-existent. I was APPALLED at the AUDACITY of these dumb chumps. So I decided to create a FREE mini course that takes you through the full brand platform process. I’m publishing one overview (9K words), and 8 follow ups that flesh out the overview. You’ll get information in layman’s terms, complete with exercises and real-world examples. I’ll also be sharing a link when all of this is up where you can view all articles FOR FREE, bypassing the paywall. I’ll keep you posted on my progress. I didn’t realize how hard this would be, creating lessons that were instructive and easy to understand. I’m setting aside time to finish this while I do client work that pays the bills. I am happy medium is paying me, which is pretty awesome.
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This is the first in a series.
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The OTHER news is that I was offered operating ownership (not equity) in a content start-up that I truly believe will blow up like nitro, to quote Biggie. I love the company. I’d be working with hella smart people and my work would be advising on the brand, marketing and editorial. The offer took me by surprise and I was humbled and honored. While there’s no $ up front, the ownership really piques my interest. I can’t give any more details than that, but this is pretty cool.
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Now I will lie down. .
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#selfie #bignews #bignewscomingsoon #amwriting
  • Get ready for the magic, people. I’ll be back to sharing food posts in 2019!!! I just came back from an awesome party and I’m inspired and filled with so much energy.
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I’m planning a monster tutorial series (with graphics) on marketing strategy, brand development, and audience segmentation and I’m publishing this FREE on @medium. Don’t buy courses from scam artists who’ve never worked on real brands. I’ve got 20 years and I know what I’m talking about. I’m also considering in-person trainings at the corporate or individual level (not free). I don’t want to do courses as I teach best in front of people.
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I’m going to finish this book. I’m going to try to leave my house and network a little more with people I dig. And I’m trying to get to the East coast before March to see my peeps.
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And I’m going to fight for financial stability and be kind to myself!!
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Let’s do this!!! Tell me what you’re doing. And hey, if it’s surviving know that is an achievement in and of itself.
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#bigenergy #bigmagic #tuesdaymotivation #newyear #instayum #cannoli #bigplans #realshit #letsdothis
  • Instead I wrote SIXTY pieces, of which I’m so proud. I wrote over 200K words, which is like 3 books considering my last novel clicked in at 70K words. I feel good having written my way through some of my most darkest moments. Haven’t read my stuff? That’s sad for you, my friend. Resolve that by hitting the link in my profile. Also, big love to @omgstephlol. .
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#amwriting #weekendvibes #authorsofinstagram #medium #icantgoonillgoon #beckettquoteibviously
  • Merry Christmas to all you beautiful animals. I've had the great privilege to work with a lot of exceptional people this year. I've done some of the best work of my career and I'm grateful for the incredible clients, friends, peers, and mentors in my life. Happy Holidays! And here's to a rockstar 2019!
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#merrychristmas #christmaseve #blessup #2019 
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