31 May 2015

lentil salad with mustard dressing + shopping my cookbooks

lentil salad with mustard dressing

Getting rid of books is a painful process. It’ll take me months, sometimes years, to let go of a book I rationally know I no longer desire or need. While I’m able to discard clothing and household items with ease, tossing books feels like bloodletting. So know that when I put out over 40 issues of Gourmet, Martha Stewart Living, Food & Wine and Bon Appetit, along with 22 cookbooks, I was exhausted. Know that as I watched passersby pilfer through the magazines and page through the books I wanted to run downstairs and snatch them all back. Even if I have no intention of making Ina’s salmon bisque in the near future.

When it comes to clothing I tend to rotate between 10 items in my wardrobe because it’s easy. Rarely do I have to think about what I’m wearing each day for longer than a minute. Sadly, I’m the same way when it comes to cooking. I have five cookbooks on my living room floor and I cycle through them until I buy another cookbook. Rarely do I find recipes online because I’ve been burned by so many blogs, and I’m old-school–I like the feel of pages clumped together from overuse, and the promise of a completed dish that only a glossy photo can offer.

However, I’ve forced myself to get surgical with regard to the items I have in my home because I have to pay to move them to California. Yesterday, I paged through every cookbook and magazine I owned and asked myself whether each still inspired. I wondered aloud if I’d still cook from this book given how much my life (and subsequent eating habits) have changed over the past year. Books I once adored suddenly felt like strangers. I’d lost interest in the old-school Food Network chefs I once revered, and my taste in desserts has shifted to the more virtuous. Sure, I’m down for a piece of rich pastry, but I’ve decided to only keep the decadence to a whisper. While I’m able to consume gluten sparingly, I don’t have the taste for it as I once had. And books that I’d purchased because I was drawn to the particular personality behind them, yet found the recipes uninviting to my palate (Rachel Khoo), found its way to the giveaway pile. Books that were beautiful but served no other purpose than offering me rich paper stock and gorgeous photos–they too became a member of the departed.

At my height, I owned upwards of 350 cookbooks. Now I own a lean 43.

all of my cookbooks

Over the next few weeks I’m going to “shop my cookbooks”, which is to say that I’m dusting them off and determining whether I need to trim down even more. Some cookbooks haven’t been used in years and I plan on returning to Nigella, Martha, Thomas Keller, and some of my old favorites to see if they stand up in my current life.

Can I tell you how thrilled I was to start with Sophie Dahl? There is SO MUCH GOODNESS in this book, and I plan to cook up her Mexican eggs, and scores of healthy eats. But first, these lentils.

Over the past year I’ve fallen in love with lentils. They’re filling, versatile, and packed with protein. From salads to soups, I’ve cooked all sorts of varieties, and when properly dressed it stands up against its gluten counterparts (orzo, couscous and the like). The dressing gives the salad some bite and the feta is creamy and silky smooth. You will love this dish + it serves 4.

A brief aside–you may have notice that this week’s snaps are a little crisper and sharper. After a year of saving, I finally purchased the Canon 50mm 1.2 lens.

WHOA.

All I want to do is take pictures.

INGREDIENTS: Recipe from Sophie Dahl’s Very Fond of Food, modified slightly
For the salad
1 1/4 cups Puy (French) lentils
2 celery stalks, finely chopped
A handful of cherry tomatoes, finely chopped
1 1/2 cup crumbled feta cheese
A small handful of fresh mint, chopped

For the dressing
1/4 cup + 2 tbsp of olive oil
1 tsp white wine vinegar
2 tsp dijon mustard (my Dijon expired so I used stone ground dijon and it was fine)
1 shallot, finely minced
Salt + pepper to taste

DIRECTIONS
Place lentils in a medium saucepan and add just enough water to cover (for me, it was 2 1/2 cups). Bring to a quick boil, reduce to low, and simmer uncovered for 20 minutes.

While the lentils are cooking, I did all the prep work (which took about 20 minutes). I also made the dressing by whisking together all of the ingredients.

Once the lentils were cooked, I drained them in a fine mesh strainer and tossed in a large bowl with the chopped tomatoes and celery, and feta. I dressed the salad and tossed all the ingredients until the lentils were completely coated and then I added the fresh mint. You can savor the salad warm and it’s also perfect at room temperature.

lentil salad with mustard dressing

lentil salad with mustard dressing

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  • After a long week of hard work, I scored two new projects, paid some bills, wrote a ton, cheered my medium series, and planned for my trip east this weekend. Sometimes, you need a little chow reward, am I right?
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#freelance #beingboss #ladyboss #werk #friyay
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Over the past year, I've seen faux marketers charge upwards of $2000 for courses on what I'm sharing for free. The difference being is that they haven't done the thing they're teaching for no one other than themselves and their personal brand. I've been doing this professionally for 20 years. And what makes me postal is the fact that what they're teaching is WRONG. If you don't know the difference between brand, branding, and brand platform, you shouldn't be selling a course on it. .

I also created this because $2,000 courses give access to an elite group of people. Not everyone can afford that kind of coin and I think knowledge should be shared and accessible by all. Especially if you're like me, privileged. I'm passionate about this to my core, and why you may think--meh, this is just a series of posts, it's so much more to me. It means people can learn for free or on the cheap. .

I'm sharing detailed tutorials, downloadables, graphics, and extensive vetted resources for further learning, including free online courses from MIT, Google, and more. You know, reputable brands.
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Check out the collection via the link in my profile. If you like the tutorials, clap more than once and share. Thx!
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  • My freelance career is nearing its best-by date. This realization didn’t come from some climactic third act. Instead, it was an acknowledgment of a simple truth: everything expires. The shiny and new loses its sheen and pallor. What once made you bolt out of bed becomes the thing you run from screaming. You tally the things you keep losing, which loom large and incalculable. You’re bombarded by seemingly motivational Instagram quotes that tell you to keep working, keep hustling, keep pushing through it. What the platitudes neglect to add is that some battles should be abandoned. Sometimes it’s okay not to play your hand and to walk away from the table. There is a difference, albeit subtle, between what’s hard and what’s Sisyphean.
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Yes, I want to go back to full-time. Yes, I have no idea how I’ll pay rent this week but I’m surprisingly calm because there are some things out of my control.
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I do have a whole slate of morning interviews for a role back east later in the week so I’m pumped about that. Check out my new medium post (link in bio).
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Image: cosmaa / Getty Images
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  • I’m honestly crying tears of gratitude. I should tell you that I’m not a cryer. Unless it’s those Sarah McLachlan animal shelter commercials and then I’m a puddle. But I’m getting really excited about how this @medium series is coming together. I’ll probably top 50K words including the downloadable resources. And I’m even more humbled that my friend @lorissas (we’ve known one another since 2002 and we’ve worked together since my book publishing days) created these gorgeous custom graphics. I really want my collection branded in the blues and to reflect my vibe as much as possible. I’m spending my own $ to license photography and illustrations.
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All because I’m really fucking tired of faux marketers who don’t know of what they teach. Or they teach what has worked for them, their blog or IG, which doesn’t necessarily translate to big brands. Then you have scammers who make it hard for the legit marketers who have to go through hoops because companies have gotten burned by incompetence.
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I also want to make use of my educational privilege. I went to an excellent private college and Ivy League graduate school. I had the privilege of working for brilliant marketers, from whom I learned everything I know. And I want to share that as much as possible. For free. This is my goal in 2019–create and share tons of pedagogical content. For free.
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I’m so excited!!!!! Shout out to @omgstephlol for believing in my vision and putting up with my craziness.
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#fuckfauxmarketers #makinguseofmyprivilege, #brandstrategy #marketing #marketingtips #strategy #thehustle #freelance
  • THIS WEEK. Well, let’s see... I wrote a total of 32K words, accepted an offer to be one of a few operating owners of a funded content start-up (no $ now but I think this will blow up), I had another interview with an agency in Philly and we talked money, balance, neuroscience and I like their vibe. I’m not moving cross country just yet so let’s all take a pause. I finished a good book, started another. Got my mammogram results back—no cancer! I got angry with my health insurance company like the rest of America. Part of me hopes I can get a full-time job so I can enjoy a consistent paycheck for a hot second. Celebrated a month off the sauce (let’s not get telenovela about this). I cleaned my house and burst into tears talking to my bankruptcy attorney because apparently no one cares that you’ve been making on-time payments for over a year and you’re going through a rough patch. It stormed and I loved it and prayed for more rain. It’s sunny now. I have a first line for a new chapter but I can’t write because all I’m thinking about is work and how I’ll make rent. But here it is: “Love in their home had become its own form of violence.”
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I met up with @bhatmon who always makes me smile and if I move back east she’ll be the one true thing I’ll miss. I listened to podcasts, read science articles, and wished that I could get a neuroscience degree but a kind reader pointed me in the direction of MIT’s free classes so I’m jazzed. I emailed a rescue service and filled out an adoption application but no one ever wrote my back so that made me sad.
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I have no idea how I’ll at for anything but I can’t freak out over that which I can’t control and like that. And love is kind of violent if you really get to thinking about it.
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I’m annoyed that I’ve lived get for over three years and I haven’t seen nearly enough. And on it goes.
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#weekendvibes #weeklyrecap #realtalk #instayum #thehustle #amwriting but am I?
  • Love can sometimes create its own form of emotional violence.
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I used to rummage through photos as a means of being cruel to myself. You used to be thin! You used to be slightly fashionable! You used to be disciplined! And as the edges softened, as your wont to do as you get older and let a lot of the hardness within you go, it occurred to me that the things I used to want and love were violent. I was ruthless to my body to get it to a certain shape instead of eating to sustain myself and moving to feel. I went at everything so hard! Then I worked all hours of the day and night until it made me literally sick. My hardness, my love and desire to look and be a certain way, was hurting me.
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Now. I’ve softened in all senses of the word. I’m calmer. I have a different (and healthier) view of my body and what it means to be beautiful, and I have strong boundaries that guard against the people with whom I work and the projects I’ve taken on. I’ve fired abusive clients. I make clear when and how I work. And I put me first. I have a lot of writing to do to make $ to pay rent this month but I rested yesterday because I need it. I didn’t realize how tiring writing could be when you’re doing it for 10-12 hours a day. Sometimes you need rest.
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Now, I look for pictures like this when I’m happy. When I’m laughing as feeling joyful and hopeful. Because I’m trying to be kinder to myself.
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  • Writing exhausts you. So much so that, come evening, all you can do is stare blankly at a television screen. You can’t read because you can’t bear to see another word.
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I’ve been on a heater, writing for 10-12 hours for the past two days. I wake at four and start working at 4:30. It’s my best time. I’ve finished 3 of my 9 medium pieces and believe me when I say that teaching something, especially solely in written form, is a lot harder than I anticipated. But it’s work that gives me pride. Plus it’s a little money that goes towards paying my bills.
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Tomorrow is a call for a freelance strategy gig with a philly healthcare agency, more work, and possibly a delivery of fried chicken. Here’s hoping.
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  • #tbt of me sweating my ass off in S. Africa, wrinkles et all.
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In the midst of me having a two-day long rage blackout over my garbage $600/month healthcare that won’t even cover my MRI, I learned two exciting pieces of news.
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The medium series is a GO, you guys! I’m shaking with excitement because faux-marketer scam artists and their wack courses are a pandemic. They don’t have experience in what they’re selling. They haven’t achieved for others what they’re selling beyond their own channels. And they don’t actually understand what they’re selling. I can’t tell you how many lead magnets and PDFs I’ve downloaded and webinars I barely lived through where people didn’t even understand the basic principles of brand platform development. They got the terminology wrong. They got the process wrong. Data was non-existent. I was APPALLED at the AUDACITY of these dumb chumps. So I decided to create a FREE mini course that takes you through the full brand platform process. I’m publishing one overview (9K words), and 8 follow ups that flesh out the overview. You’ll get information in layman’s terms, complete with exercises and real-world examples. I’ll also be sharing a link when all of this is up where you can view all articles FOR FREE, bypassing the paywall. I’ll keep you posted on my progress. I didn’t realize how hard this would be, creating lessons that were instructive and easy to understand. I’m setting aside time to finish this while I do client work that pays the bills. I am happy medium is paying me, which is pretty awesome.
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This is the first in a series.
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The OTHER news is that I was offered operating ownership (not equity) in a content start-up that I truly believe will blow up like nitro, to quote Biggie. I love the company. I’d be working with hella smart people and my work would be advising on the brand, marketing and editorial. The offer took me by surprise and I was humbled and honored. While there’s no $ up front, the ownership really piques my interest. I can’t give any more details than that, but this is pretty cool.
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Now I will lie down. .
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#selfie #bignews #bignewscomingsoon #amwriting

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