30 Oct 2013

yogi in the city: hitha palepu

Hitha On The Go headshotEd Note: If you don’t know Hitha, you should. She’s that extraordinary rare breed of woman who is smart, witty, well-traveled, creative and business-savvy. She’s evangelical about her passion for strategic traveling, and we often joke that in an age where bloggers preen and prance and are sometimes overly self-important, Hitha’s work in the pharma space is transformative. Not only do I love cooking with Hitha (we frequently meet in our respective homes to GOOP it or attempt some healthy dish), but I love passing time with a woman who’s strong, opinionated, passionate and always inspires. I hope you love her contribution to my ongoing Yogi in the City series as much as I did.

I distinctly remember the first time I ever took a yoga class. It was the summer after my freshman year in college, during my annual trip to India.

I had spent most of my summer in Washington DC, interning on Capitol Hill. After two months of running on marble floors in heels, I’d planned to spend the rest of my time in a state of pure slothness while in India. Good books, even better food, and some family time. That’s all I wanted.

Mama Palepu had other plans.

“I found a yoga studio around the corner. The teacher will give us private lessons. First thing tomorrow morning.”

More a command than a statement. That’s my mother.

I begrudgingly peeled myself from bed the next morning and threw on the most yoga-appropriate of my lounging clothes. We walked the dusty road to the second floor studio, marveling at the calm and chill that’s rare for Hyderabadi streets.

A pot-bellied, mustached instructor stood waiting for us with mats ready. Sitting cross-legged, taking deep breaths, the thought “this is stupid and such a waste of time” floated through my head. After what felt an eternity (but was two minutes), we started sun salutations. The moment my limp muscles came into plank was the second I was hooked.

I went back to the same instructor every day for the rest of my trip. And have continued my yoga practice with sporadic regularity ever since.

Currently, my practice consists of a weekly class and a brief morning practice on most days. I start with 10 sun salutations – a habit I’ve kept since my first class. If I have time, I’ll add in a warrior sequence. On a good day, I’ll throw in a balancing pose – “tree” continues to be a challenge for me, one that I blame on my yoga pants more often than I should.

I end my regular practice with a few attempts at “crow”. It’s the pose that challenges me the most, but also gives me such satisfaction when I manage to hit it. I’ve managed to nail 5 seconds in the pose with some consistency, and I’m aiming to hit 10 before the end of the year.

Thanks, Mom, for introducing me to yoga. As usual, you were right.

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  • After a long week of hard work, I scored two new projects, paid some bills, wrote a ton, cheered my medium series, and planned for my trip east this weekend. Sometimes, you need a little chow reward, am I right?
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  • I am OVER THE MOON, my friends. Medium just published my collection of 8 comprehensive tutorials on how to build a brand. Here's why I did it.
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Over the past year, I've seen faux marketers charge upwards of $2000 for courses on what I'm sharing for free. The difference being is that they haven't done the thing they're teaching for no one other than themselves and their personal brand. I've been doing this professionally for 20 years. And what makes me postal is the fact that what they're teaching is WRONG. If you don't know the difference between brand, branding, and brand platform, you shouldn't be selling a course on it. .

I also created this because $2,000 courses give access to an elite group of people. Not everyone can afford that kind of coin and I think knowledge should be shared and accessible by all. Especially if you're like me, privileged. I'm passionate about this to my core, and why you may think--meh, this is just a series of posts, it's so much more to me. It means people can learn for free or on the cheap. .

I'm sharing detailed tutorials, downloadables, graphics, and extensive vetted resources for further learning, including free online courses from MIT, Google, and more. You know, reputable brands.
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Check out the collection via the link in my profile. If you like the tutorials, clap more than once and share. Thx!
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Yes, I want to go back to full-time. Yes, I have no idea how I’ll pay rent this week but I’m surprisingly calm because there are some things out of my control.
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I do have a whole slate of morning interviews for a role back east later in the week so I’m pumped about that. Check out my new medium post (link in bio).
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  • I’m honestly crying tears of gratitude. I should tell you that I’m not a cryer. Unless it’s those Sarah McLachlan animal shelter commercials and then I’m a puddle. But I’m getting really excited about how this @medium series is coming together. I’ll probably top 50K words including the downloadable resources. And I’m even more humbled that my friend @lorissas (we’ve known one another since 2002 and we’ve worked together since my book publishing days) created these gorgeous custom graphics. I really want my collection branded in the blues and to reflect my vibe as much as possible. I’m spending my own $ to license photography and illustrations.
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All because I’m really fucking tired of faux marketers who don’t know of what they teach. Or they teach what has worked for them, their blog or IG, which doesn’t necessarily translate to big brands. Then you have scammers who make it hard for the legit marketers who have to go through hoops because companies have gotten burned by incompetence.
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I also want to make use of my educational privilege. I went to an excellent private college and Ivy League graduate school. I had the privilege of working for brilliant marketers, from whom I learned everything I know. And I want to share that as much as possible. For free. This is my goal in 2019–create and share tons of pedagogical content. For free.
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I’m so excited!!!!! Shout out to @omgstephlol for believing in my vision and putting up with my craziness.
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  • THIS WEEK. Well, let’s see... I wrote a total of 32K words, accepted an offer to be one of a few operating owners of a funded content start-up (no $ now but I think this will blow up), I had another interview with an agency in Philly and we talked money, balance, neuroscience and I like their vibe. I’m not moving cross country just yet so let’s all take a pause. I finished a good book, started another. Got my mammogram results back—no cancer! I got angry with my health insurance company like the rest of America. Part of me hopes I can get a full-time job so I can enjoy a consistent paycheck for a hot second. Celebrated a month off the sauce (let’s not get telenovela about this). I cleaned my house and burst into tears talking to my bankruptcy attorney because apparently no one cares that you’ve been making on-time payments for over a year and you’re going through a rough patch. It stormed and I loved it and prayed for more rain. It’s sunny now. I have a first line for a new chapter but I can’t write because all I’m thinking about is work and how I’ll make rent. But here it is: “Love in their home had become its own form of violence.”
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I met up with @bhatmon who always makes me smile and if I move back east she’ll be the one true thing I’ll miss. I listened to podcasts, read science articles, and wished that I could get a neuroscience degree but a kind reader pointed me in the direction of MIT’s free classes so I’m jazzed. I emailed a rescue service and filled out an adoption application but no one ever wrote my back so that made me sad.
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I have no idea how I’ll at for anything but I can’t freak out over that which I can’t control and like that. And love is kind of violent if you really get to thinking about it.
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I’m annoyed that I’ve lived get for over three years and I haven’t seen nearly enough. And on it goes.
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#weekendvibes #weeklyrecap #realtalk #instayum #thehustle #amwriting but am I?
  • Love can sometimes create its own form of emotional violence.
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I used to rummage through photos as a means of being cruel to myself. You used to be thin! You used to be slightly fashionable! You used to be disciplined! And as the edges softened, as your wont to do as you get older and let a lot of the hardness within you go, it occurred to me that the things I used to want and love were violent. I was ruthless to my body to get it to a certain shape instead of eating to sustain myself and moving to feel. I went at everything so hard! Then I worked all hours of the day and night until it made me literally sick. My hardness, my love and desire to look and be a certain way, was hurting me.
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Now. I’ve softened in all senses of the word. I’m calmer. I have a different (and healthier) view of my body and what it means to be beautiful, and I have strong boundaries that guard against the people with whom I work and the projects I’ve taken on. I’ve fired abusive clients. I make clear when and how I work. And I put me first. I have a lot of writing to do to make $ to pay rent this month but I rested yesterday because I need it. I didn’t realize how tiring writing could be when you’re doing it for 10-12 hours a day. Sometimes you need rest.
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Now, I look for pictures like this when I’m happy. When I’m laughing as feeling joyful and hopeful. Because I’m trying to be kinder to myself.
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I’ve been on a heater, writing for 10-12 hours for the past two days. I wake at four and start working at 4:30. It’s my best time. I’ve finished 3 of my 9 medium pieces and believe me when I say that teaching something, especially solely in written form, is a lot harder than I anticipated. But it’s work that gives me pride. Plus it’s a little money that goes towards paying my bills.
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Tomorrow is a call for a freelance strategy gig with a philly healthcare agency, more work, and possibly a delivery of fried chicken. Here’s hoping.
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  • #tbt of me sweating my ass off in S. Africa, wrinkles et all.
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In the midst of me having a two-day long rage blackout over my garbage $600/month healthcare that won’t even cover my MRI, I learned two exciting pieces of news.
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The medium series is a GO, you guys! I’m shaking with excitement because faux-marketer scam artists and their wack courses are a pandemic. They don’t have experience in what they’re selling. They haven’t achieved for others what they’re selling beyond their own channels. And they don’t actually understand what they’re selling. I can’t tell you how many lead magnets and PDFs I’ve downloaded and webinars I barely lived through where people didn’t even understand the basic principles of brand platform development. They got the terminology wrong. They got the process wrong. Data was non-existent. I was APPALLED at the AUDACITY of these dumb chumps. So I decided to create a FREE mini course that takes you through the full brand platform process. I’m publishing one overview (9K words), and 8 follow ups that flesh out the overview. You’ll get information in layman’s terms, complete with exercises and real-world examples. I’ll also be sharing a link when all of this is up where you can view all articles FOR FREE, bypassing the paywall. I’ll keep you posted on my progress. I didn’t realize how hard this would be, creating lessons that were instructive and easy to understand. I’m setting aside time to finish this while I do client work that pays the bills. I am happy medium is paying me, which is pretty awesome.
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This is the first in a series.
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The OTHER news is that I was offered operating ownership (not equity) in a content start-up that I truly believe will blow up like nitro, to quote Biggie. I love the company. I’d be working with hella smart people and my work would be advising on the brand, marketing and editorial. The offer took me by surprise and I was humbled and honored. While there’s no $ up front, the ownership really piques my interest. I can’t give any more details than that, but this is pretty cool.
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Now I will lie down. .
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#selfie #bignews #bignewscomingsoon #amwriting

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