29 Oct 2012

brioche nanterre: flaky, buttery brioche loaf

IMG_5636
After spending the morning on work-related conference calls (we’re working from home due to the severe weather in the NorthEast), moving all of my outdoor furniture indoors, and carefully reading weather reports and viewing graphical wind representations, I took some time to make brioche. You may think this is bizarre, however, the methodic nature of baking calms me, sets me to rights, brings me back to the world of the rational and sensible. So when I hear frantic meteorologists predicting that this storm is unlike anything we’ve ever seen, when I hear words like devastation, evacuation, flooding, I try to find center, remain calm and collected.

I invite you to try this buttery loaf with a fragrant light interior and a glossy tanned exterior. The loaf reminds me of the 1980s Ban de Soleil commercials, where a lithe model drapes her tawny legs on the sand, tosses on her hat and shades. This is a Ban de Soleil loaf, my friends, in its decadence and beautiful hue. Brioche made in a loaf tin is known as brioche nanterre, where four balls of dough (instead of two) are nestled into a tin, allowing them to bloom. Granted, the butter count is pretty lofty, however this isn’t a brioche for the weak of heart. This is a simple, divine loaf, which should be married with creamy butter, cheese or preserves.

INGREDIENTS: Recipe courtesy of Michael Paul’s Sweet Paris
2 1/2 tsp dried yeast (1 packet)
2 tbsp lukewarm water
2 tbsp caster (superfine) sugar
250g (2 cups) bread flour
1/2 tsp kosher salt
4 large eggs, lightly beaten
225g (80z, 1 stick) unsalted butter, diced, at room temperature

For the glaze: 1 egg

DIRECTIONS
Sprinkle the yeast into the water in a bowl and leave in a warm place for 5 minutes until bubbles appear.

In a separate bowl, combine the sugar, flour and salt. Pour the flour and yeast mixture into the bowl of a stand mixer fitted with the dough hook. Mix on a low speed and then add the eggs. Beat on low for one minute and then increase the speed to high for 10 minutes until the dough comes away from the sides of the bowl. You will be tempted to pause before 10 minutes. A word of advice: RESIST TEMPTATION. Add the butter gradually and beat for another 5 minutes until the dough is glossy and elastic.

Transfer the dough to a large bowl, cover with a tea towel and leave at room temperature for 2 hours until the dough has doubled in size. Lightly flour the surface of your counter, and lift the sticky risen dough and divide into four equal pieces. Roll each piece into a ball, kneading it until smooth. For those of you not familiar with the kneading technique, it’s simple. With one hand, grab the back of the dough with your fingers and push it back out with the heel of your hand.

Place the four balls closely, side-by-side, in a lightly buttered loaf tin approximately 9×4 inches. Cover again with a damp cloth and leave at room temperature for 1/2 hour. Pre-heat the oven to 180C/350F. When ready to bake, using a pair of scissors, cut a cross in each ball before glazing. For the glaze, beat the egg and brush over the top.

Bake for 20-25 minutes until well-risen and golden brown (be careful to not overcook! I took mine out after 20 minutes), then cool on a wire rack. Serve while still warm with creamy French butter, preserves, or a hunk of your favorite cheese.

IMG_5638

2 Comments

  1. I completely understand. Cooking calms me the same way. And this looks decadent!

    Posted on 10.29.12 · Reply to comment

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Instagram

  • It may only be 5:48am, but I woke to amazing news. I’m toasting with coffee and a scone this morning. I’m partnering with brilliant friends and marketers (eh-hem, @luciaioevans) on incredible projects, my pipeline is healthy, my mental health is aces since I got off all personal social media. Granted, I won’t be able to see humans for the next two months as I’m locked down with some major projects, but I am not complaining. I’m ELATED. It’s all happening!!!! Yay! Finally!!!
  • You guys. I’m having an incredible fucking year. I’ve published tutorials, thought leadership and essays I’m proud of, I’m working with incredible clients who are breaking ranks, I’m partnering with brilliant people on projects, my pipeline is healthy, my mental health is getting back on track, and I’m reorganizing my business so I can run it more efficiently. Sometimes you have to applaud the wins, especially when they’ve been earned.
.
.
#fuckhustle #worksmarter #brandstrategist #freelancer #crushingit
  • What a day! Ive been floored and humbled by the tens of THOUSANDS who viewed my 8-part brand building series on medium (link in bio)! I’ve heard from four university professors who want to incorporate my work as assigned reading, the people who were grateful not to have to spend $2K on some wack course taught by an “expert” whose only success example is their personal brand.
.
Today, I had a day of interviews that culminated in a presentation to the executive team. After it ended, several people asked if I’d considered teaching because I just delivered a master class on brand strategy.
.
It feels good to know your stuff but still have the hunger and drive as a student!
.
.
.
.
#brandstrategy #marketing #brand #freelancer #nofauxmarketer #therealdeal #beingboss
  • After a long week of hard work, I scored two new projects, paid some bills, wrote a ton, cheered my medium series, and planned for my trip east this weekend. Sometimes, you need a little chow reward, am I right?
.
.
.
#freelance #beingboss #ladyboss #werk #friyay
  • I am OVER THE MOON, my friends. Medium just published my collection of 8 comprehensive tutorials on how to build a brand. Here's why I did it.
.

Over the past year, I've seen faux marketers charge upwards of $2000 for courses on what I'm sharing for free. The difference being is that they haven't done the thing they're teaching for no one other than themselves and their personal brand. I've been doing this professionally for 20 years. And what makes me postal is the fact that what they're teaching is WRONG. If you don't know the difference between brand, branding, and brand platform, you shouldn't be selling a course on it. .

I also created this because $2,000 courses give access to an elite group of people. Not everyone can afford that kind of coin and I think knowledge should be shared and accessible by all. Especially if you're like me, privileged. I'm passionate about this to my core, and why you may think--meh, this is just a series of posts, it's so much more to me. It means people can learn for free or on the cheap. .

I'm sharing detailed tutorials, downloadables, graphics, and extensive vetted resources for further learning, including free online courses from MIT, Google, and more. You know, reputable brands.
.
Check out the collection via the link in my profile. If you like the tutorials, clap more than once and share. Thx!
.
.
.
#marketing #brandstrategy #branddevelopment #howto #contentstrategy #storytelling #research #freelancers #freelancerlife #beingboss
  • My freelance career is nearing its best-by date. This realization didn’t come from some climactic third act. Instead, it was an acknowledgment of a simple truth: everything expires. The shiny and new loses its sheen and pallor. What once made you bolt out of bed becomes the thing you run from screaming. You tally the things you keep losing, which loom large and incalculable. You’re bombarded by seemingly motivational Instagram quotes that tell you to keep working, keep hustling, keep pushing through it. What the platitudes neglect to add is that some battles should be abandoned. Sometimes it’s okay not to play your hand and to walk away from the table. There is a difference, albeit subtle, between what’s hard and what’s Sisyphean.
.
Yes, I want to go back to full-time. Yes, I have no idea how I’ll pay rent this week but I’m surprisingly calm because there are some things out of my control.
.
I do have a whole slate of morning interviews for a role back east later in the week so I’m pumped about that. Check out my new medium post (link in bio).
.
Image: cosmaa / Getty Images
.
.
  • I’m honestly crying tears of gratitude. I should tell you that I’m not a cryer. Unless it’s those Sarah McLachlan animal shelter commercials and then I’m a puddle. But I’m getting really excited about how this @medium series is coming together. I’ll probably top 50K words including the downloadable resources. And I’m even more humbled that my friend @lorissas (we’ve known one another since 2002 and we’ve worked together since my book publishing days) created these gorgeous custom graphics. I really want my collection branded in the blues and to reflect my vibe as much as possible. I’m spending my own $ to license photography and illustrations.
.
All because I’m really fucking tired of faux marketers who don’t know of what they teach. Or they teach what has worked for them, their blog or IG, which doesn’t necessarily translate to big brands. Then you have scammers who make it hard for the legit marketers who have to go through hoops because companies have gotten burned by incompetence.
.
I also want to make use of my educational privilege. I went to an excellent private college and Ivy League graduate school. I had the privilege of working for brilliant marketers, from whom I learned everything I know. And I want to share that as much as possible. For free. This is my goal in 2019–create and share tons of pedagogical content. For free.
.
I’m so excited!!!!! Shout out to @omgstephlol for believing in my vision and putting up with my craziness.
.
.
.
.
#fuckfauxmarketers #makinguseofmyprivilege, #brandstrategy #marketing #marketingtips #strategy #thehustle #freelance
  • THIS WEEK. Well, let’s see... I wrote a total of 32K words, accepted an offer to be one of a few operating owners of a funded content start-up (no $ now but I think this will blow up), I had another interview with an agency in Philly and we talked money, balance, neuroscience and I like their vibe. I’m not moving cross country just yet so let’s all take a pause. I finished a good book, started another. Got my mammogram results back—no cancer! I got angry with my health insurance company like the rest of America. Part of me hopes I can get a full-time job so I can enjoy a consistent paycheck for a hot second. Celebrated a month off the sauce (let’s not get telenovela about this). I cleaned my house and burst into tears talking to my bankruptcy attorney because apparently no one cares that you’ve been making on-time payments for over a year and you’re going through a rough patch. It stormed and I loved it and prayed for more rain. It’s sunny now. I have a first line for a new chapter but I can’t write because all I’m thinking about is work and how I’ll make rent. But here it is: “Love in their home had become its own form of violence.”
.
I met up with @bhatmon who always makes me smile and if I move back east she’ll be the one true thing I’ll miss. I listened to podcasts, read science articles, and wished that I could get a neuroscience degree but a kind reader pointed me in the direction of MIT’s free classes so I’m jazzed. I emailed a rescue service and filled out an adoption application but no one ever wrote my back so that made me sad.
.
I have no idea how I’ll at for anything but I can’t freak out over that which I can’t control and like that. And love is kind of violent if you really get to thinking about it.
.
I’m annoyed that I’ve lived get for over three years and I haven’t seen nearly enough. And on it goes.
.
.
.
.
#weekendvibes #weeklyrecap #realtalk #instayum #thehustle #amwriting but am I?

Follow Me!