22 Feb 2019

more books to load up in your cart!

  Bad Blood by John Carryrou: It only took listening to the first episode of Rebecca Jarvis’s compelling podcast The Dropout, a story about the famed biotech billionaire, Elizabeth Holmes, and the fall of her company Theranos, to make me run out and get Carryrou’s book. For those who are familiar with the Greek saga (trust me,…

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14 Feb 2019

keep up with what I’ve been reading lately

Sometimes, I feel like I’m enduring life instead of living it. However, that’s a story for another time. Today, I’m sharing the slew of books that I’ve been reading. Last year, I read over a hundred books and some were epic disappointments but most put my heart on pause. Also, I’ve been making a concerted effort…

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05 Jan 2019

back to baking: blueberry lemon pie

It’s been a long time, but I think sometimes you need to leave yourself to find and return to yourself. Sometimes, that leaving is about letting go of the things you love the most. The hope is that you return to a new, altered state–one where you can feel the journey taken and what you’ve…

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13 Oct 2018

what I’ve been reading lately

Disaster Preparedness by Heather Havrilesky: I just finished this wry, sharp, and smart memoir and YOU HAVE TO READ THIS BOOK. Whether you’re a kid of the 70s/80s aching for a deluge of cultural nostalgia or you want to feel connected to someone else who navigates the world without a first aid kit, you will…

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08 Oct 2018

“But…I can’t write!” Yes, you can. Here’s how…

Don’t freak out, but it took me over two decades to find my voice. Now, I’m not talking about some dystopian world where women have to wear bracelets that electrocute them after they’ve uttered 100 words (the plot from the excellent novel Vox, by the way). Rather, I’m referring to my writing voice — the style,…

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30 Sep 2018

what I’ve been reading lately

VOX by Christina Dalcher: Imagine a world, a life, where you’ve been allotted 100 words a day. For context, humans average around 16,000 a day. A Fitbit-like tracker is affixed to your wrist and should you go over 100 words, you’re shocked. Surveillance cameras monitor for non-verbal communication. The voltage increases with every additional word. Imagine…

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11 Aug 2018

what I’m reading: a peek at my book pile

Recently, I listened to an interview with Zadie Smith where she talked about reading, writing, black excellence, Kanye, and culture, etc., and she said that while she could live without writing another word, she couldn’t survive without reading. And I couldn’t agree more. Books are a terrific, magical escape from the everyday. As a child,…

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01 Jul 2018

when it’s time to soften

Any word taken to its edge is perilous. Years ago, I took a yoga class. At the time, I’d been practicing for 6 years, 5 days a week & I thought I was the BUSINESS. Here I was executing arm balances and spending Saturdays at kirtan. On this particular day, my teacher was prepping us…

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22 Jun 2018

what I’m reading: florida & the isle of youth

The world is on fire. It’s hard out there if you’re a decent human being. It’s even harder if you’re a marginalized one. In these truly frightening times, I find it hard to create because all I keep thinking about is the prescience of Serena Joy in The Handmaid’s Tale, a PayPal customer service rep…

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Instagram

  • After a long week of hard work, I scored two new projects, paid some bills, wrote a ton, cheered my medium series, and planned for my trip east this weekend. Sometimes, you need a little chow reward, am I right?
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#freelance #beingboss #ladyboss #werk #friyay
  • I am OVER THE MOON, my friends. Medium just published my collection of 8 comprehensive tutorials on how to build a brand. Here's why I did it.
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Over the past year, I've seen faux marketers charge upwards of $2000 for courses on what I'm sharing for free. The difference being is that they haven't done the thing they're teaching for no one other than themselves and their personal brand. I've been doing this professionally for 20 years. And what makes me postal is the fact that what they're teaching is WRONG. If you don't know the difference between brand, branding, and brand platform, you shouldn't be selling a course on it. .

I also created this because $2,000 courses give access to an elite group of people. Not everyone can afford that kind of coin and I think knowledge should be shared and accessible by all. Especially if you're like me, privileged. I'm passionate about this to my core, and why you may think--meh, this is just a series of posts, it's so much more to me. It means people can learn for free or on the cheap. .

I'm sharing detailed tutorials, downloadables, graphics, and extensive vetted resources for further learning, including free online courses from MIT, Google, and more. You know, reputable brands.
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Check out the collection via the link in my profile. If you like the tutorials, clap more than once and share. Thx!
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#marketing #brandstrategy #branddevelopment #howto #contentstrategy #storytelling #research #freelancers #freelancerlife #beingboss
  • My freelance career is nearing its best-by date. This realization didn’t come from some climactic third act. Instead, it was an acknowledgment of a simple truth: everything expires. The shiny and new loses its sheen and pallor. What once made you bolt out of bed becomes the thing you run from screaming. You tally the things you keep losing, which loom large and incalculable. You’re bombarded by seemingly motivational Instagram quotes that tell you to keep working, keep hustling, keep pushing through it. What the platitudes neglect to add is that some battles should be abandoned. Sometimes it’s okay not to play your hand and to walk away from the table. There is a difference, albeit subtle, between what’s hard and what’s Sisyphean.
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Yes, I want to go back to full-time. Yes, I have no idea how I’ll pay rent this week but I’m surprisingly calm because there are some things out of my control.
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I do have a whole slate of morning interviews for a role back east later in the week so I’m pumped about that. Check out my new medium post (link in bio).
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Image: cosmaa / Getty Images
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  • I’m honestly crying tears of gratitude. I should tell you that I’m not a cryer. Unless it’s those Sarah McLachlan animal shelter commercials and then I’m a puddle. But I’m getting really excited about how this @medium series is coming together. I’ll probably top 50K words including the downloadable resources. And I’m even more humbled that my friend @lorissas (we’ve known one another since 2002 and we’ve worked together since my book publishing days) created these gorgeous custom graphics. I really want my collection branded in the blues and to reflect my vibe as much as possible. I’m spending my own $ to license photography and illustrations.
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All because I’m really fucking tired of faux marketers who don’t know of what they teach. Or they teach what has worked for them, their blog or IG, which doesn’t necessarily translate to big brands. Then you have scammers who make it hard for the legit marketers who have to go through hoops because companies have gotten burned by incompetence.
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I also want to make use of my educational privilege. I went to an excellent private college and Ivy League graduate school. I had the privilege of working for brilliant marketers, from whom I learned everything I know. And I want to share that as much as possible. For free. This is my goal in 2019–create and share tons of pedagogical content. For free.
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I’m so excited!!!!! Shout out to @omgstephlol for believing in my vision and putting up with my craziness.
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#fuckfauxmarketers #makinguseofmyprivilege, #brandstrategy #marketing #marketingtips #strategy #thehustle #freelance
  • THIS WEEK. Well, let’s see... I wrote a total of 32K words, accepted an offer to be one of a few operating owners of a funded content start-up (no $ now but I think this will blow up), I had another interview with an agency in Philly and we talked money, balance, neuroscience and I like their vibe. I’m not moving cross country just yet so let’s all take a pause. I finished a good book, started another. Got my mammogram results back—no cancer! I got angry with my health insurance company like the rest of America. Part of me hopes I can get a full-time job so I can enjoy a consistent paycheck for a hot second. Celebrated a month off the sauce (let’s not get telenovela about this). I cleaned my house and burst into tears talking to my bankruptcy attorney because apparently no one cares that you’ve been making on-time payments for over a year and you’re going through a rough patch. It stormed and I loved it and prayed for more rain. It’s sunny now. I have a first line for a new chapter but I can’t write because all I’m thinking about is work and how I’ll make rent. But here it is: “Love in their home had become its own form of violence.”
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I met up with @bhatmon who always makes me smile and if I move back east she’ll be the one true thing I’ll miss. I listened to podcasts, read science articles, and wished that I could get a neuroscience degree but a kind reader pointed me in the direction of MIT’s free classes so I’m jazzed. I emailed a rescue service and filled out an adoption application but no one ever wrote my back so that made me sad.
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I have no idea how I’ll at for anything but I can’t freak out over that which I can’t control and like that. And love is kind of violent if you really get to thinking about it.
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I’m annoyed that I’ve lived get for over three years and I haven’t seen nearly enough. And on it goes.
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#weekendvibes #weeklyrecap #realtalk #instayum #thehustle #amwriting but am I?
  • Love can sometimes create its own form of emotional violence.
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I used to rummage through photos as a means of being cruel to myself. You used to be thin! You used to be slightly fashionable! You used to be disciplined! And as the edges softened, as your wont to do as you get older and let a lot of the hardness within you go, it occurred to me that the things I used to want and love were violent. I was ruthless to my body to get it to a certain shape instead of eating to sustain myself and moving to feel. I went at everything so hard! Then I worked all hours of the day and night until it made me literally sick. My hardness, my love and desire to look and be a certain way, was hurting me.
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Now. I’ve softened in all senses of the word. I’m calmer. I have a different (and healthier) view of my body and what it means to be beautiful, and I have strong boundaries that guard against the people with whom I work and the projects I’ve taken on. I’ve fired abusive clients. I make clear when and how I work. And I put me first. I have a lot of writing to do to make $ to pay rent this month but I rested yesterday because I need it. I didn’t realize how tiring writing could be when you’re doing it for 10-12 hours a day. Sometimes you need rest.
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Now, I look for pictures like this when I’m happy. When I’m laughing as feeling joyful and hopeful. Because I’m trying to be kinder to myself.
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#tuesdaymotivation #bekind #beingboss #boss #thehustle #amwriting
  • Writing exhausts you. So much so that, come evening, all you can do is stare blankly at a television screen. You can’t read because you can’t bear to see another word.
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I’ve been on a heater, writing for 10-12 hours for the past two days. I wake at four and start working at 4:30. It’s my best time. I’ve finished 3 of my 9 medium pieces and believe me when I say that teaching something, especially solely in written form, is a lot harder than I anticipated. But it’s work that gives me pride. Plus it’s a little money that goes towards paying my bills.
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Tomorrow is a call for a freelance strategy gig with a philly healthcare agency, more work, and possibly a delivery of fried chicken. Here’s hoping.
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#thehustle #amwriting #f52grams #clementinedaily #beingboss #thefreelancelife #freelancewriter #faceplant
  • #tbt of me sweating my ass off in S. Africa, wrinkles et all.
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In the midst of me having a two-day long rage blackout over my garbage $600/month healthcare that won’t even cover my MRI, I learned two exciting pieces of news.
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The medium series is a GO, you guys! I’m shaking with excitement because faux-marketer scam artists and their wack courses are a pandemic. They don’t have experience in what they’re selling. They haven’t achieved for others what they’re selling beyond their own channels. And they don’t actually understand what they’re selling. I can’t tell you how many lead magnets and PDFs I’ve downloaded and webinars I barely lived through where people didn’t even understand the basic principles of brand platform development. They got the terminology wrong. They got the process wrong. Data was non-existent. I was APPALLED at the AUDACITY of these dumb chumps. So I decided to create a FREE mini course that takes you through the full brand platform process. I’m publishing one overview (9K words), and 8 follow ups that flesh out the overview. You’ll get information in layman’s terms, complete with exercises and real-world examples. I’ll also be sharing a link when all of this is up where you can view all articles FOR FREE, bypassing the paywall. I’ll keep you posted on my progress. I didn’t realize how hard this would be, creating lessons that were instructive and easy to understand. I’m setting aside time to finish this while I do client work that pays the bills. I am happy medium is paying me, which is pretty awesome.
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This is the first in a series.
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The OTHER news is that I was offered operating ownership (not equity) in a content start-up that I truly believe will blow up like nitro, to quote Biggie. I love the company. I’d be working with hella smart people and my work would be advising on the brand, marketing and editorial. The offer took me by surprise and I was humbled and honored. While there’s no $ up front, the ownership really piques my interest. I can’t give any more details than that, but this is pretty cool.
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Now I will lie down. .
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#selfie #bignews #bignewscomingsoon #amwriting

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