All posts in: Writing

22 Feb 2019

more books to load up in your cart!

  Bad Blood by John Carryrou: It only took listening to the first episode of Rebecca Jarvis’s compelling podcast The Dropout, a story about the famed biotech billionaire, Elizabeth Holmes, and the fall of her company Theranos, to make me run out and get Carryrou’s book. For those who are familiar with the Greek saga (trust me,…

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14 Feb 2019

keep up with what I’ve been reading lately

Sometimes, I feel like I’m enduring life instead of living it. However, that’s a story for another time. Today, I’m sharing the slew of books that I’ve been reading. Last year, I read over a hundred books and some were epic disappointments but most put my heart on pause. Also, I’ve been making a concerted effort…

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08 Oct 2018

“But…I can’t write!” Yes, you can. Here’s how…

Don’t freak out, but it took me over two decades to find my voice. Now, I’m not talking about some dystopian world where women have to wear bracelets that electrocute them after they’ve uttered 100 words (the plot from the excellent novel Vox, by the way). Rather, I’m referring to my writing voice — the style,…

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11 Aug 2018

what I’m reading: a peek at my book pile

Recently, I listened to an interview with Zadie Smith where she talked about reading, writing, black excellence, Kanye, and culture, etc., and she said that while she could live without writing another word, she couldn’t survive without reading. And I couldn’t agree more. Books are a terrific, magical escape from the everyday. As a child,…

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22 Jun 2018

what I’m reading: florida & the isle of youth

The world is on fire. It’s hard out there if you’re a decent human being. It’s even harder if you’re a marginalized one. In these truly frightening times, I find it hard to create because all I keep thinking about is the prescience of Serena Joy in The Handmaid’s Tale, a PayPal customer service rep…

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09 Jun 2018

what we talk about when we talk about depression

I remember sitting across from a woman I used to know. We were in the kind of restaurant that made a production over the bread basket. Plump hot rolls, seeded crackers, rye toast garnished with sprigs of thyme, and whipped butter were wrapped in white cloth and presented to us like gifts. My friend waved…

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02 Jun 2018

what I’ve been reading

One of my more indulgent fantasies features a room filled with books. Floor to ceiling books. Books spilling out of shelves. A ladder that allows me to climb to places where I can’t reach. I secretly hold onto this fantasy, especially when life brings me more than I think I can bear. But I manage…

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27 May 2018

a new yorker moves to los angeles

Yesterday, my old friend Merrill and I were hiking the Canyon Drive trail and she asked me what’s changed for me since I’ve moved from New York. We talk about New York a lot, she and I, because we’re from the city and we often romanticize the place we used to know growing up in the…

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25 May 2018

when your book is your fortress

Books have always saved me; they’ve been my constant, a comfort when life is intent on repeatedly punching me in the face. When I was small, I carried a book bag heavy with overdue paperbacks and I would stack the books high on my desk so as to shield my face. I spent much of…

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01 Apr 2017

spring reading list

I haven’t been to this space in a while because for the past year or so I’ve lived much of my private life offline. There’s something strange that happens when people read your words for years and feel like they know you (in an edited way because they come to know you by what you…

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Instagram

  • You guys. I’m having an incredible fucking year. I’ve published tutorials, thought leadership and essays I’m proud of, I’m working with incredible clients who are breaking ranks, I’m partnering with brilliant people on projects, my pipeline is healthy, my mental health is getting back on track, and I’m reorganizing my business so I can run it more efficiently. Sometimes you have to applaud the wins, especially when they’ve been earned.
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#fuckhustle #worksmarter #brandstrategist #freelancer #crushingit
  • What a day! Ive been floored and humbled by the tens of THOUSANDS who viewed my 8-part brand building series on medium (link in bio)! I’ve heard from four university professors who want to incorporate my work as assigned reading, the people who were grateful not to have to spend $2K on some wack course taught by an “expert” whose only success example is their personal brand.
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Today, I had a day of interviews that culminated in a presentation to the executive team. After it ended, several people asked if I’d considered teaching because I just delivered a master class on brand strategy.
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It feels good to know your stuff but still have the hunger and drive as a student!
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#brandstrategy #marketing #brand #freelancer #nofauxmarketer #therealdeal #beingboss
  • After a long week of hard work, I scored two new projects, paid some bills, wrote a ton, cheered my medium series, and planned for my trip east this weekend. Sometimes, you need a little chow reward, am I right?
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#freelance #beingboss #ladyboss #werk #friyay
  • I am OVER THE MOON, my friends. Medium just published my collection of 8 comprehensive tutorials on how to build a brand. Here's why I did it.
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Over the past year, I've seen faux marketers charge upwards of $2000 for courses on what I'm sharing for free. The difference being is that they haven't done the thing they're teaching for no one other than themselves and their personal brand. I've been doing this professionally for 20 years. And what makes me postal is the fact that what they're teaching is WRONG. If you don't know the difference between brand, branding, and brand platform, you shouldn't be selling a course on it. .

I also created this because $2,000 courses give access to an elite group of people. Not everyone can afford that kind of coin and I think knowledge should be shared and accessible by all. Especially if you're like me, privileged. I'm passionate about this to my core, and why you may think--meh, this is just a series of posts, it's so much more to me. It means people can learn for free or on the cheap. .

I'm sharing detailed tutorials, downloadables, graphics, and extensive vetted resources for further learning, including free online courses from MIT, Google, and more. You know, reputable brands.
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Check out the collection via the link in my profile. If you like the tutorials, clap more than once and share. Thx!
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#marketing #brandstrategy #branddevelopment #howto #contentstrategy #storytelling #research #freelancers #freelancerlife #beingboss
  • My freelance career is nearing its best-by date. This realization didn’t come from some climactic third act. Instead, it was an acknowledgment of a simple truth: everything expires. The shiny and new loses its sheen and pallor. What once made you bolt out of bed becomes the thing you run from screaming. You tally the things you keep losing, which loom large and incalculable. You’re bombarded by seemingly motivational Instagram quotes that tell you to keep working, keep hustling, keep pushing through it. What the platitudes neglect to add is that some battles should be abandoned. Sometimes it’s okay not to play your hand and to walk away from the table. There is a difference, albeit subtle, between what’s hard and what’s Sisyphean.
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Yes, I want to go back to full-time. Yes, I have no idea how I’ll pay rent this week but I’m surprisingly calm because there are some things out of my control.
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I do have a whole slate of morning interviews for a role back east later in the week so I’m pumped about that. Check out my new medium post (link in bio).
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Image: cosmaa / Getty Images
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  • I’m honestly crying tears of gratitude. I should tell you that I’m not a cryer. Unless it’s those Sarah McLachlan animal shelter commercials and then I’m a puddle. But I’m getting really excited about how this @medium series is coming together. I’ll probably top 50K words including the downloadable resources. And I’m even more humbled that my friend @lorissas (we’ve known one another since 2002 and we’ve worked together since my book publishing days) created these gorgeous custom graphics. I really want my collection branded in the blues and to reflect my vibe as much as possible. I’m spending my own $ to license photography and illustrations.
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All because I’m really fucking tired of faux marketers who don’t know of what they teach. Or they teach what has worked for them, their blog or IG, which doesn’t necessarily translate to big brands. Then you have scammers who make it hard for the legit marketers who have to go through hoops because companies have gotten burned by incompetence.
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I also want to make use of my educational privilege. I went to an excellent private college and Ivy League graduate school. I had the privilege of working for brilliant marketers, from whom I learned everything I know. And I want to share that as much as possible. For free. This is my goal in 2019–create and share tons of pedagogical content. For free.
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I’m so excited!!!!! Shout out to @omgstephlol for believing in my vision and putting up with my craziness.
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#fuckfauxmarketers #makinguseofmyprivilege, #brandstrategy #marketing #marketingtips #strategy #thehustle #freelance
  • THIS WEEK. Well, let’s see... I wrote a total of 32K words, accepted an offer to be one of a few operating owners of a funded content start-up (no $ now but I think this will blow up), I had another interview with an agency in Philly and we talked money, balance, neuroscience and I like their vibe. I’m not moving cross country just yet so let’s all take a pause. I finished a good book, started another. Got my mammogram results back—no cancer! I got angry with my health insurance company like the rest of America. Part of me hopes I can get a full-time job so I can enjoy a consistent paycheck for a hot second. Celebrated a month off the sauce (let’s not get telenovela about this). I cleaned my house and burst into tears talking to my bankruptcy attorney because apparently no one cares that you’ve been making on-time payments for over a year and you’re going through a rough patch. It stormed and I loved it and prayed for more rain. It’s sunny now. I have a first line for a new chapter but I can’t write because all I’m thinking about is work and how I’ll make rent. But here it is: “Love in their home had become its own form of violence.”
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I met up with @bhatmon who always makes me smile and if I move back east she’ll be the one true thing I’ll miss. I listened to podcasts, read science articles, and wished that I could get a neuroscience degree but a kind reader pointed me in the direction of MIT’s free classes so I’m jazzed. I emailed a rescue service and filled out an adoption application but no one ever wrote my back so that made me sad.
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I have no idea how I’ll at for anything but I can’t freak out over that which I can’t control and like that. And love is kind of violent if you really get to thinking about it.
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I’m annoyed that I’ve lived get for over three years and I haven’t seen nearly enough. And on it goes.
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#weekendvibes #weeklyrecap #realtalk #instayum #thehustle #amwriting but am I?
  • Love can sometimes create its own form of emotional violence.
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I used to rummage through photos as a means of being cruel to myself. You used to be thin! You used to be slightly fashionable! You used to be disciplined! And as the edges softened, as your wont to do as you get older and let a lot of the hardness within you go, it occurred to me that the things I used to want and love were violent. I was ruthless to my body to get it to a certain shape instead of eating to sustain myself and moving to feel. I went at everything so hard! Then I worked all hours of the day and night until it made me literally sick. My hardness, my love and desire to look and be a certain way, was hurting me.
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Now. I’ve softened in all senses of the word. I’m calmer. I have a different (and healthier) view of my body and what it means to be beautiful, and I have strong boundaries that guard against the people with whom I work and the projects I’ve taken on. I’ve fired abusive clients. I make clear when and how I work. And I put me first. I have a lot of writing to do to make $ to pay rent this month but I rested yesterday because I need it. I didn’t realize how tiring writing could be when you’re doing it for 10-12 hours a day. Sometimes you need rest.
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Now, I look for pictures like this when I’m happy. When I’m laughing as feeling joyful and hopeful. Because I’m trying to be kinder to myself.
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#tuesdaymotivation #bekind #beingboss #boss #thehustle #amwriting

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