About

I published my first poem when I was six and I’ve been telling stories ever since.

Consider me the Jill of all trades: As a results-driven consumer marketer for two decades, I’ve transformed large corporations, non-profits, and start-ups in the digital space by merging what consumers want with smart data and compelling stories. At the core, I’m a creative who builds and grows brands and businesses. In the past decade, I’ve brought creative, jargon-free solutions to 60+ leading global brands in beauty, fashion, luxury, retail, CPG, and pharma. Most recently, I grew a small social agency from $1MM to $20MM in revenue in 3.5 years. Past clients include Target, Sears, Mattel, Proactiv, MAC Cosmetics, Aveda, Calvin Klein, Banana Republic, Novartis, and Gap Foundation.

After 17 years of being chained to a desk and a laptop, I embarked on a freelance career, working with a broad range of clients across industry sectors. Not only have I deployed efficient organizational practices and marketing strategies for clients such as Panasonic, IHOP, Applebee’s, TRIA, and MRM McCann, I’ve developed brand communication guidelines for clients such as Northwestern Mutual and LUUUP. For over a year, I planned, managed, and executed all the creative content for De’Longhi North America–from which my photography was showcased in global tradeshows. Cool, right? Pretty awesome for someone who picked up a camera and took pictures because I REALLY love food. At the end of the day, I’m here to listen to my clients and solve their problems without going grey in the process.

When I’m not building brands and restructuring teams, I’m eating cheesy pasta. I’ve had two critically-acclaimed books published over the past decade, as well as dozens of essays and short stories, and in a previous life, I launched a non-profit to aid economically disadvantaged women in Brooklyn, published a critically-acclaimed literary magazine, Small Spiral Notebook, and owned/operated an online luxury resale company. As you can see, I don’t like sitting still and I’m a believer in the side hustle.

I hold degrees from Fordham and Columbia University. Portfolio available upon request.

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  • Can we talk?
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I think it’s important to learn from the experiences we’re desperate to forget. Some of my greatest teachings come from working with terrible clients and sociopathic bosses. I wrote about this on medium (@felsull) and I’d love for to check it out, clap, and share.
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But remember this. Don’t let anyone define your worth. Only you have the right to that math. No one deserves to be yelled at. No one deserves verbal abuse. No one deserves to hear that they’re worthless, stupid, or an idiot. You are the guardian of your worth.
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Constructive feedback is a valuable tool, but it doesn’t define you as a person. We will fail. We’ll botch a job or make mistakes. Value comes from learning from the missteps, in creating systems and processes for yourself that reduces the likeliness of that mistake from happening again. Your worth is not the measure of your failures, but how you’ve rebounded from them. How you’ve grown professionally AND personally. It’s about you standing up in the wreckage and saying, okay, let’s keep going.
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Your worth is not bound to your work product — it’s defined by all the things that make you, you.
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#bizadvice #entrepreneur #freelancingadvice #thehustle #badclients
  • This morning, I finished all my deliverables for two of my biggest projects this year. I can’t believe I got it all done!!! Save for two client calls today, I plan to spend the day supine and watching horror movies. #yassssss #brandstrategist #marketingstrategy
  • I used to be this intense person and I assure you this is not a compliment. I went at everything so hard. I worked through pain and exhaustion. I cleaved to velocity — a body in motion stays in motion and like that. Force = mass x acceleration and like that. I placed more value on outcomes than inputs. I cared about what people thought of me and wanted to please everyone at the expense of my well-being. I placed an unhealthy level of emphasis on amassing a large collection of people in my life more than cultivating richer relationships with a handful. I pursued things at the expense of the quiet nobility of living an honest, full life.
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My wake-up call was a phonebook packed with numbers but no one to call when I was breaking. What changed during that dark time was this: I began to live small and this is, I assure you, is a good thing.
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Small isn’t a pejorative. It’s about getting surgical about the people and things that inhabit your life. Cut the barnacles. Eliminate that which is extraneous and unnecessary. Don’t settle for common or this is how it’s always been done. Small is about the amount of noise you allow in. It’s about making the choices that won’t please the majority of people, but you end up pleasing yourself. It’s the difference between living in a mansion and creating a house that is a home. Fewer, better are words whose meaning has shifted for you. They are words of wealth. And more suddenly feels like a burden.
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For those who suffer from depression, meds and therapy simply level the playing field. They elevate you from negative integers to zero. It’s easier to build from zero than from mounting losses. Meds and therapy don’t create shiny, happy people. There are days that are dark and tough and what’s allowed me to function during that time is the concept of living simply and small.
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#realtalk #depression #productivity #entrepreneurlife #thehustle #risingtidesociety #mentalhealth #selfcare
  • Yesterday, I finished up a 138-page tactical marketing plan along with a 27-slide summary deck. I felt like I climbed Everest and had some coconut ice cream to celebrate. Today, I’m hitting the ground running with a coffee and a sweet pick-me-up. Who’s ready for today?
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#coffeegram #thehustle #clementinedaily #risingtidesociety #entrepreneur #brandstrategist #marketingconsultant #chocolatelover
  • Here’s the thing: life is messy. We are flawed by design. Being authentic and real is about appreciating all aspects of yourself and your business. It’s about weathering the tough moments with grace and setting a path and example for others who are standing alongside you in the struggle. It’s about acknowledging and learning from your shortcomings and blind spots. It’s about saying, you’re right. I fucked up. Here’s how I’m going to make amends. There’s nobility in leading an honest life and being the kind of person who is unabashed, shamelessly you.
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Whether you’re a business of two or two hundred—using plastic tactics to market yourself and your business is a surefire way to start the clock on your expiration date. I’m in the midst of creating a seven-day challenge on real and practical tips on marketing yourself whether you’re fresh out of school and looking for a job or you want to switch careers or you’re in the nascent stages of starting your own business.
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Why me? I’ve been in marketing for nearly two decades. Ive built business and the brands of F500 companies. I’ve had career changes and side hustles. And I actually know what I’m talking about (don’t be swayed by these IG “business coaches” who have zero marketing or work experience).
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Why? People have developed allergies to bullshit. People can see right through duplicity, and there’s always a non-smarmy option hovering in view. In my weekly newsletter, I’m sharing  five simple ways to market yourself without being a large-scale douche. Link in profile to subscribe. .
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#risingtidesociety #marketingtips #thehustle #brandstrategist #brandidentity #entrepreneur #beingboss
  • Phoebe & Kate just got a little refresh! Check me out at http://www.phoebeandkate.com.
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#brandstrategist #marketingstrategy #thehustle #wednesdayvibes
  • We made it through another Monday...possibly by grit, the skin of our teeth, a comfort meal or a glass of vino.
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#mondaymotivation #thehustle #winelover #entrepreneur #risingtidesociety #girlboss
  • In a little over two months, I’ll be taking my first vacation in nearly two years. I can’t tell you how ready I am to board that plane and fall asleep to white wine and engines. Travel is a passion of mine, and I used to be deliberate about taking breaks and recharging. But these past two years have been challenging and I decided financial stability would have to temporarily man the ship, as it were.
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Breaks are important. Morning meditation, midday boxing, coffee and a book come evening. Or perhaps a trip that will require two planes and 30 hours of your time.
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Zadie Smith said “time is where you give your love,” so why not gift yourself the hours?
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#thehustle #coffeegram #weekendvibes #darlingweekend #risingtidesociety #brandstrategy #entrepreneur

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