25 May 2018

no clones required

Image credit: Unsplash

You don’t have to be everywhere in social media to make your mark.

When I was working in a fancy social media agency, we had clients who could afford a team to manage all their social platforms. We built content strategies, staged photo shoots, launched shiny campaigns that got covered in the trades, mapped out content calendars, and analyzed the performance of said content in excruciating detail. These were the kind of companies that were shelling out $10K/month minimum to be in the game.

But who’s rolling around with that kind of coin? Who has a team doing their bidding?

I can’t even get my cat to pose for pictures on Instagram. He pulls a Greta Garbo and shields his eyes with his paws as soon as I whip out my phone. Really, Felix? Really?

Even when my clients had big budgets I’d tell them that they didn’t need to be on every single platform in order to be successful. Rather, they needed to be playing where their customers played. And they needed to be present and serving at a level that makes their customers pause mid-swipe. My clients had to be surgical about understanding their customer in order to connect with them in a way that didn’t feel forced or phony. Don’t publish content for the sake of having something online, I’d say, which is the equivalent of opening your window every morning and screaming out into the street.

Everyone will think you’re fucking crazy, and if you live in New York people will simply shrug, pass you by, and eventually, tune you out.

Don’t listen to the Gary V minions. You don’t have to be the embodiment of spam to make your mark. You just have to pick one or two platforms and get good on them.

All the kids are chirping you have to go LIVE! In unison they shout, you have to have a Facebook group, a podcast, a newsletter, an Instagram pod, a retreat, a weekly Live, blah, blah, blah. YOU MUST DO ALL THE THINGS TO GET ALL THE MONIES.

I’m here to tell you that’s a pack of lies.

You don’t need to do all of the things, just some of the things.

First, start by assessing your brand and business. Are you selling physical products where images need to be at the fore? Or are you a novelist who wants to be read? Marry your product with you’re the behavior and habits of your intended audience. Then, evaluate what you’re best at and prioritize, based on your resources, time, and life, what platforms will make your work shine.

People who don’t know me have a perception that I’m extroverted, bombastic, and a worker of the room in real life when nothing could be further from the truth. I love writing. I love the barrier between self and others, which emboldens me in a way that connecting face-to-face can be sometimes challenging.

Writing is home to me and it’s been the way that I’ve sold myself for as long as I could remember. I compel people with words before they even meet me. Or I try to.

Facebook groups, retreats, Lives, and anything involving large groups of people give me anxiety on the level of vertigo, and I truly believe that if you suck at something, you’ll only shine a bright, glaring light on your suckage if you pursue that which puts your gifts in the dimmest light.

If video makes you want to hide under the covers, but you have physical products to sell, consider marrying your images with text that cultivates a relationship between you and your customer. It is possible to crawl before you leap.

I made a conscious decision for my business to let my writing lead the way. I can’t create beautiful Instagram stories or potent Pinterest boards, but I can tell you stories that carry a level of intimacy by way of your inbox. I can write medium essays that will inspire you to burn so bright you blast all the bulbs. And in true introvert fashion, I can start a podcast and a blog that puts my words out into the world in a way that’s thoughtful and deliberate.

Don’t put out anything less than extraordinary. Don’t put out anything that doesn’t move you. Don’t speak simply to make sounds. That’s how you’ll cut through the garbage and the noise because you’re being honest, compelling, and true.

Warmly, Felicia

This post originally appeared in my weekly newsletter. Each week, I send storytelling, marketing, and brand building advice, tips, and tutorials. Sign up here to get on my list

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What I’m feeling this week:

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  • I’m sharing a MONSTER how-to guide on influencer marketing campaigns and I get tactical. Curious? You know you are. Hit up that link in my bio.
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#howtoguide #influencermarketing #marketingstrategy #marketingdigital #getinvolved #wednesdaywisdom
  • When I was in Cape Town, I was supposed to have been making headway with my new book—the first story since I started my last novel in 2013 that’s excited me. All my books have been about familial, specifically maternal, discord. A mother and daughter never made whole. And this is the first story where parents don’t play a role. At the heart of the story is the friendship between two broken, flawed, and funny women who lean on one another to crawl out of darkness. It’s hard for me to write about love, but this, I think, is the closest I’ve come to it.
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I like these characters. I like imbuing my dark sense of humor into my work. I like leaning away from. The weight of language and literary fiction to tell a story as simply as possible. And believe me when I say that simplicity is fucking hard. Writing lean, impactful sentences are hard. Conveying so much in a small space feels, in a way, like poetry.
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I WAS supposed to have made headway, but that didn’t pan out and it’s okay because I was more focused in relaxing. I was more in awe of the landscape and people than I’d anticipated so all I wanted to do was be outside. Funny for someone who holes up in her Los Angeles apartment, but I digress.
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I’m back and the story is coming, albeit slowly, but it’s coming. There is a plot only I don’t know it completely yet. I know the ending—I can see it clearly—it’s just the path there is a little foggy.
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And this is the first book I’ve written that is more linear than anything I’ve written.
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I’m proud of this.
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And I’m trying not to think of the business of books. The chore of searching for a new agent after I fired my one of 20 years. The chore of overcoming my last book’s Bookscan numbers, the pitching and the selling. The fucking preening. I want none of it.
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So, for now, I just think about the work.
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#amwriting #books #authorsofinstagram authorsofig
  • Oh hey! The awesome people at @medium spiffed up some of my favorite pieces on freelancing and created a little home for them in their Collections. I write about all things freelancing—all the tactics, no of that vague crap. I give it ALL. Hit up the link in profile. 💙 #freelancing #beingboss
  • So...apparently I’m writing a new book. It’s interesting (or odd, depending on your view) that new work comes in my darker moments. I started my last book after I had a breakdown from a job (and sociopathic boss) that was killing me. I was in Biarritz when I started what would become my second book, which is darker than my first book.
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This time, I’m toying with what happens when you climb out of the dark (my first two never got to that place). The book is titled The Only Possible and it centers on the close friendship between two broken women who are climbing out of their familial and person wreckage. This might be the first long work that ends with hope. I have this marker for myself, which is totally arbitrary. If I get to 50 good pages, the book is real.
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I’m at 52, so I suppose this thing is real. Light in the dark and like that.
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A brief thank you to the people who’ve been there for me these past few weeks. The ones who haven’t ignored or muted my posts—you are true friends and allies. Thank you for your friendship and kindness. I don’t give my heart and trust to many people for these obvious reasons, but I’m grateful to those that have it.
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#amwriting #risingtidesociety #thehustle #novelwriting #writersofig
  • Come, have a seat. Settle in with some tea and read all the incredible articles I’ve been sharing on @medium. From step-by-step tutorials on going Live and a blueprint for launching products online to personal essays, you’ve got the whole kit and caboodle. Hit up the link in profile to get the goods.
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#beingboss #risingtidesociety #marketingdigital #marketingstrategy #femtrepreneur #thehustle #brandstrategist #livestream #goinglive #digitalmarketing
  • Can we talk?
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I think it’s important to learn from the experiences we’re desperate to forget. Some of my greatest teachings come from working with terrible clients and sociopathic bosses. I wrote about this on medium (@felsull) and I’d love for to check it out, clap, and share.
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But remember this. Don’t let anyone define your worth. Only you have the right to that math. No one deserves to be yelled at. No one deserves verbal abuse. No one deserves to hear that they’re worthless, stupid, or an idiot. You are the guardian of your worth.
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Constructive feedback is a valuable tool, but it doesn’t define you as a person. We will fail. We’ll botch a job or make mistakes. Value comes from learning from the missteps, in creating systems and processes for yourself that reduces the likeliness of that mistake from happening again. Your worth is not the measure of your failures, but how you’ve rebounded from them. How you’ve grown professionally AND personally. It’s about you standing up in the wreckage and saying, okay, let’s keep going.
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Your worth is not bound to your work product — it’s defined by all the things that make you, you.
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#bizadvice #entrepreneur #freelancingadvice #thehustle #badclients
  • This morning, I finished all my deliverables for two of my biggest projects this year. I can’t believe I got it all done!!! Save for two client calls today, I plan to spend the day supine and watching horror movies. #yassssss #brandstrategist #marketingstrategy
  • I used to be this intense person and I assure you this is not a compliment. I went at everything so hard. I worked through pain and exhaustion. I cleaved to velocity — a body in motion stays in motion and like that. Force = mass x acceleration and like that. I placed more value on outcomes than inputs. I cared about what people thought of me and wanted to please everyone at the expense of my well-being. I placed an unhealthy level of emphasis on amassing a large collection of people in my life more than cultivating richer relationships with a handful. I pursued things at the expense of the quiet nobility of living an honest, full life.
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My wake-up call was a phonebook packed with numbers but no one to call when I was breaking. What changed during that dark time was this: I began to live small and this is, I assure you, is a good thing.
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Small isn’t a pejorative. It’s about getting surgical about the people and things that inhabit your life. Cut the barnacles. Eliminate that which is extraneous and unnecessary. Don’t settle for common or this is how it’s always been done. Small is about the amount of noise you allow in. It’s about making the choices that won’t please the majority of people, but you end up pleasing yourself. It’s the difference between living in a mansion and creating a house that is a home. Fewer, better are words whose meaning has shifted for you. They are words of wealth. And more suddenly feels like a burden.
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For those who suffer from depression, meds and therapy simply level the playing field. They elevate you from negative integers to zero. It’s easier to build from zero than from mounting losses. Meds and therapy don’t create shiny, happy people. There are days that are dark and tough and what’s allowed me to function during that time is the concept of living simply and small.
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#realtalk #depression #productivity #entrepreneurlife #thehustle #risingtidesociety #mentalhealth #selfcare

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